Key Journal Publications

1. Arora, S. and Sahney, S. (2019), “Examining Consumers’ Webrooming Behavior: An Integrated Approach”, Marketing Intelligence and Planning, Vol. 37 Issue: 3, pp.339-354 (A Category, SSCI Indexed Journal)
2. Arora, S. and Sahney, S. (2018), “Antecedents to consumer’s showrooming behaviour: an integrated TAM-TPB framework”, Journal of Consumer Marketing, Vol. 4 No. 35, pp. 438-450.  (A Category)
3. Arora, S. and Sahney, S. (2017), “Webrooming behaviour: a conceptual framework”, International Journal of Retail & Distribution Management, Vol. 45 No. (7/8), pp. 762-781. (A Category)

Conference papers

1. 2022 Colloquium on European Research in Retailing (CERR, 2022): “Understanding the motivations of the ROBO Customers" (8-9 September July, 2022, Zagreb, Croatia) (Paper Accepted)
2. 2018 Colloquium on European Research in Retailing (CERR, 2018): “Applying Push-Pull-Mooring Framework to Investigate Consumers’ Webrooming Behavior: An Empirical Investigation” (11-13 July, 2018, Surrey, UK)
3. 2018 AMA Winter Academic Conference: "An Integrated Approach towards Understanding Showrooming Behavior: A Conceptual Framework" (23-25 February 2018, New Orleans, Louisiana USA)
4. PAN IIM: “Drivers of consumer’s intentional visit to an offline store prior to purchasing online: A qualitative approach towards decoding showrooming phenomenon” (Dec 14-16, 2017, IIM Lucknow)
5. 11th Indian Sub-Continent Decision Sciences International Conference: “Factors affecting showrooming behaviour and webrooming behaviour: A conceptual framework” (December 27-30, 2017, IIM Trichy)