Jogendra Kumar Nayak - Department of Management Studies,Indian Institute of Technology Roorkee
Jogendra Kumar Nayak
Jogendra Kumar Nayak Associate professor 01332-284758
Areas of Interest
  • Marketing Research, Industrial Marketing, International Business
Multiple Posts
2019-01-01OngoingProfessor in Charge-Training & PlacementDOMS-IIT Roorkee
Honors and Awards
Expert Member of Standing Comittee on Research MethodologyMinistry of Home Affairs, Govt. of India2017
Reviewer for the Executive Government agency, Poland.National Science Centre2017
Member Board of StudiesA.P.J Abdul Kalam Technical University2018
Advisory Board MemberSRKay Consulting2018
Educational Details
PhDMarketingVGSOM, IIT-Kharagpur2012
M.B.AMarketingBharti Vidyapeeth's IMED, Pune University.2001
B.ECivilUtkal Univ.1996
Sponsored Research Projects
TopicFunding AgencyStart DatePeriod
Study on the handicraft industries: Empowering the artisansICSSR2018-012 years 2 months
Marketing Practices in Handicraft sector in UttarakhandIIT2013-013 years 6 months
  • American Marketing Association, Member
  • System Dynamics Society, Member
  • Indian Economic Association, Life time member
  • Eastern Asian society of transportation studies, Member
Teaching Engagements
TitleCourse CodeClass NameSemester
Marketing ResearchIBM-306B techSpring
Industrial MarketingBM-667M.B.ASpring
Projects and Thesis Supervised
Title of ProjectNames of Students
Optimization of Transportation System for Safety of WomenDanish Benazeer
Service Quality Assessment of Access-egress Services towards Mass Rapid Transit SystemRashmi Choudhary
PHDs Supervised
TopicScholar NameStatus of PHDRegistration Date
Energy MarketingGanesh KumarO2019-01
B2B PricingPiyush RanjanO2019-01-01
Travel Behaviour & Travel demand management(CTRANS)Jyoti MandhaniO2018-01
Experimental Analysis of Participatory Pricing with Reference to Pay-What-You-Want PricingPreety NarwalA2016-01
Achieving Customer Brand Engagement through Brand CommunitiesJitender KumarA2015-01
Developing experiential & emotional consumer relationshipsShivam RaiA2015-01
Renewable Energy Marketing: Special reference to wind energyDeepak SangroyaA2013-01
Compulsive Buying behavior & Post purchase Regret: Familial & Non- Familial StressorsRashmi SinghA2013-01
Examining the Role of Destination Personality in Predicting Tourist BehaviourVikas KumarA2013-01
Visits to outside institutions
Institute VisitedPurpose of VisitDate
Eastern Asia Society for Transportation Studies(Vietnam)Paper Presentation2020-07-24
ISBITM-IndonesiaPaper presentation2015-01-01
Bilgi Univ-IstanbulPaper Presentation2014-01-01
Data Analysis for Advanced ResearchIIM Sirmaur2018-01
Data Analysis TechniquesSymbiosis Institute of Management Studies2020-07
Marketing StrategyEverest Industries2017-01
Industrial MarketingUJVNL2017-01
Courses or Conferences Organised
Conference NameSponsored ByDate
9-Short term courses on 'Data analysis for Research & Publication'Self-Sponsored by Participants2018-01
Special Lectures Delivered
Research Methodology in Economics and Allied StudiesDept of HSS-IITR2016-01
Customer FocusBHEL, Haridwar2013-01
Consumer engagement for Power Distribution Companies IIT ROORKEE2020-07
Books Authored
  • Jogendra Kumar Nayak & P.C.Dash, Retail Management, Cengage, 2017.
Particulars of course organized under NPTEL
  1. Marketing Research and Analysis-I, NPTEL (8 weeks)
  2. Marketing research and analysis-II, NPTEL (12 weeks)
  3. International Business (12 weeks)
Books Authored

Textbook on "Retail Management" by Cengage Publications (2016)

Retail Management is designed to serve as a textbook for a course in retail marketing. The aim of the book is to present retailing practices in India covering all aspects of undergraduate and postgraduate curricula of commerce and management. The book will also be of substantial benefit to doctoral students.  The book covers topics related to complete the retailing process in India including the new dimensions of retailing such as online retailing. The book also provides a wide range of real-life examples and illustrations. 


Refereed Journal Papers


Selected Publications

  1. Narwal, P., & Nayak, J. K. (2020). How consumers form product quality perceptions in of fixed posted prices: Interaction of product cues with seller reputation and third-party reviews. Journal of Retailing and Consumer Services52, 101924.
  2. Kumar, J., & Nayak, J. K. (2018). Brand community relationships transitioning into brand relationships: Mediating and moderating mechanisms. Journal of Retailing and Consumer Services45, 64-73. 
  3. Kumar, V., & Nayak, J. K. (2018). Destination personality: Scale development and validation. Journal of Hospitality & Tourism Research421), 3-25.
  4. Kumar, J., & Nayak, J. K. (2019). Exploring destination psychological ownership among tourists: Antecedents and outcomes. Journal of Hospitality and Tourism Management39, 30-39. 
  5. Narwal, P., & Nayak, J. K. (2019). How consumers respond to social norms: an evidence from pay-what-you-want (PWYW) pricing. Journal of Consumer Marketing, 364), 494-505. 
  6. Kumar, J., & Nayak, J. K. (2019). Brand engagement without brand ownership: a case of non-brand owner community members. Journal of Product & Brand Management282), 216-230. 
  7. Kumar, J., & Nayak, J. K. (2019). Consumer psychological motivations to customer brand engagement: a case of brand community. Journal of Consumer Marketing361), 168-177. 
  8. Sangroya, D., & Nayak, J.K. 2017), "Factors influencing buying  of Green energy Consumer", Journal of Cleaner Production, 151, 393- 40.
  9. Nayak, J. K., & Bhalla, N. (2016). Motivating visitors for attending handicraft exhibitions: Special reference to Uttarakhand, India. Tourism Management Perspectives20, 238-245.
  10. Narwal, P., & Nayak, J.K. Towards an Innovative Price Discrimination Strategy: Exploring Customers’ Responses to Pay-What-You-Want pricing in Multi-Channel Retailing, Asia Pacific Journal of Marketing and Logistics. Accepted) 
  11. Singh, R., & Nayak, J. K. (2016).   adolescent compulsive buying: mediating role of self-esteem. Asia Pacific Journal of Marketing and Logistics283), 396-419. 
  12. Nayak, J. K. (2018). Relationship smartphone usage, addiction, academic performance and the moderating role of gender: A study of higher education students in India. Computers & Education123, 164-173.


Conference Publication


  1. Singh, R., & Nayak, J.K. (2015). “Stress as a Key for Compulsive Buying Tendencies among Adolescents in India”, “Marketing in Emerging Economies” organized by IIM Ahmedabad on Jan 7-9, 2015.

  2. Singh, R., & Nayak, J.K. (2015). “Role of Media in Increasing Materialistic Approach among Adolescents: A Critical Review”, “GCMRM Conference” organized by MDI Gurgaon 11-13 March 2015.

  3. Kumar, V., & Nayak, J.K. (2015). “Self-congruity, functional congruity and destination choice: The moderating role of prior experience”, “GCMRM Conference” to be organized by MDI Gurgaon on March 11-13 2015.

  4. Singh, R., &  Nayak, J.K.2014). “Major Shifts in family structure and adolescents influence in the Family purchase decision: In Indian Context”, “Listening to consumers of emerging markets” Organized by IIM Lucknow on January 9-11, 2014.

  5. Singh, R., & Nayak, J.K. (2014). “Family Disruptive events and Youths Compulsivity: Moderating Role of Family support.”, “Rethinking Marketing” Organized by IIM Calcutta on December 18-20, 2014.

  6. Kumar, V., & Nayak, J.K. (2014). “Effect of online service quality dimensions on brand equity within retail banking in India”, “Listening to consumers of emerging markets” Organized by IIM Lucknow on January 9-11, 2014.


  1. Nayak J.K. & Benajeer (2017), " Identifying and addressing the issue of women's fear of victimization in public transport: A case of Delhi", 12th EASTS conference held in Vietnam from 18-21 September 2017.

  2. Nayak J.K2015) "Mobile technology and its impact on advertisement"16 ISBITM International conference held Indonesia, from January 24-26, 2015.

  3. D & Nayak J.K (2014), "Evaluating of government policies in the deployment of the wind energy in India" International Conference on Energy and Management held at Bilgi University, Istanbul Turkey, from June 5th -7th 2014.

Case Publication

  1. Nayak, J.K., Narwal, P. & Rajoria, V2017). : the threads. European Case Clearing House. Reference no. 517-0080-1
  2. Nayak, J.K., Rai, S., & Narwal, P. (2017). Ripples in Indian Noodles Industry: A Case of WAIWAI. European Case Clearing House. Reference no. 517-0146-1 

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