Department of Management Studies,Indian Institue of Technology Roorkee
Zillur Rahman Professor 285081
Areas of Interest
  • Marketing, ,, Strategy, ,
Professional Background
2018-01-01OngoingProfessorDepartment of Management Studies, IIT Roorkee, Roorkee
2009-01-012018-01-01Associate ProfessorDepartment of Management Studies, IIT Roorkee, Roorkee
1999-01-012009-01-01Assistant ProfessorDepartment of Management Studies, IIT Roorkee, Roorkee
1996-01-011999-01-01LecturerDept. of Business Administration, AMU
Multiple Posts
2016-01-01OngoingHeadDepartment of Management Studies
Honors and Awards
Emerald Literati Club 2004 Highly Commended AwardEmerald2004
The SCIENCEDIRECT TOP 25 HOTTEST ARTICLEInternational Journal of Information Management2004
Highly Commended Award winner of the 2009 Emerald/AIMA Indian Management Research Fund Award Emerald/AIMA Indian Management Research Fund Award2009
Highly Commended Runners Up for 2012 Emerald/IAM South Asia Management Research Fund AwardEmerald/IAM South Asia Management Research Fund Award 2012
Ist Position in the team event of 10th Uttrakhand State open Squash Rackets Championship 2013 Uttrakhand State open Squash Racket Association2013
IVth Position, Veteran’s Championship, IInd Haridwar District Squash Championship 2013Uttrakhand State open Squash Racket Association2013
Highly Commended Paper in the 2016 Emerald Literati Network Awards for Excellence Journal of Modelling in Management2016
Highly Commended Paper in 2017 Emerald Literati Network Awards for Excellence Management of Environmental Quality: An International Journal2017
Highly Commended paper in the 2017 Emerald Literati Network Awards for Excellence Management Research Review2017
Member, Board of Studies, Department of Business AdministrationAMU Aligarh2017
Certificate of Honor and Appreciation for Delivering the Keynote AddressEighth International Conference on eLearning for Knowledge-Based Society, Bangkok, Thailand, 20122012
Commendable Faculty AwardFaculty Research Awards by Careers 3602018
High Scholarly Impact Award, 2018 for the paper Jamid Ul Islam & Zillur Rahman (2016) Examining the Taylor & Francis2018
Highly Commended Paper Award in the Emerald Literati Awards for Excellence- 2018 Emerald Literati Awards for Excellence- 20182018
Journal of Retailing and Consumer Services- Certificate for Outstanding Contribution in ReviewingElsevier Reviewer Recognition Award2018
Educational Details
Ph.D.Business AdministrationAMU1996
Sponsored Research Projects
TopicFunding AgencyStart DatePeriod
Use of Information and Communication Technologies for Entrepreneurship Development Among Semi-SkilleICSSR2018-012 years 9 months
Orientation Programme on Corporate GovernanceNational Centre for Corporate Governance C/O CII2017-013 years 9 months
Vetting of Technical Reports, Data Analysis Reports, Survey Findings Reports for Disaster Risk AssesProgram Manager, Project Implementation Unit TA & CBDRM, Uttrakhand Disaster Recover Project (UDRP),2017-013 years 9 months
Preparation of Vision Document of Dal and Nageen LakeVC, LAWDA, Srinagar 2016-014 years 6 months
Study of environmental awareness and practices among the employees of the companies in select IndustICSSR2014-016 years 6 months
Evaluation of Plan scheme "R&D programme in Water Sector"CWC, MoWR, GoI2012-018 years 6 months
Seven Habits of an Effective Marketing ProfessionalIndividual2013-017 years 6 months
Management of Traditional Handloom Cluster in and around RoorkeeMHRD2012-018 years 6 months
Vetting of Design and DPR of 12, 15, &20 MLD STP’sVetting of Design and DPR of 12, 15, &20 MLD STP’s2011-019 years 6 months
Rapid EIA studies for IIE Sitarganj: Modeling, Report and Other StudiesDGM SIDCUL (Dehradun, Uttrakhand, India)2010-0110 years 6 months
Technical Feasibility of Diversion of Shahadra DrainChief Conservation Engineer (Water), NOIDA2008-0112 years 6 months
Rapid EIA studies for IIE Sitarganj: Environmental MonitoringDGM SIDCUL (Dehradun, Uttrakhand, India)2010-0110 years 9 months
Short Term Courses on Strategic ManagementDamodar Valley Corporation ( DVC Training Institute, Chandrapura, Bokaro, Jharkhand, India)2006-0114 years 6 months
Participation in seminars
NamePlaceSponsored ByDate
Developing Strategic Framework for NGO’sRoorkeeUttaranchal Development Cell, IIT Roorkee and Govt. of UK2006-01
Workshop on Rural TechnologyRoorkeeUttaranchal RuTag, NABARD, Govt. of Uttaranchal2007-01
Workshop on SPSSRoorkeeIMRB International2007-01
Workshop on Supply Chain ManagementRoorkeeBristlecone India2007-01
Workshop on Brand ManagementRoorkeeQIP Center, IIT Roorkee2008-01
Workshop on CRMRoorkeeQIP Center, IIT Roorkee2008-01
Beyond MBA curriculumRoorkeeQIP Center, IIT Roorkee2012-01
Developing Research Orientation in Business and ManagementRoorkeeQIP Center, IIT Roorkee2013-01
Teaching Engagements
TitleCourse CodeClass NameSemester
Marketing ManagementBM 511MBA First YearAutumn
Service MarketingBM 668MBA 2nd YearAutumn
Consumer Behavior AnalysisBM 662MBA Second YearSpring
International MarketingBM-666MBA Second YearSpring
Research Scholar Groups
Scholar NameInterest
Alok AcharyaDeveloping a Place Branding Model: An Empirical Analysis based on Stakeholders
Avinash Pratap SinghIntegrating Corporate Governance and Strategic Management: A Stakeholder Approach
Vivek VyasMeasuring the Influence of Social Marketing on Consumer Behavior Intention
Syed Masroor HasanImpact of Consumer Ethical Beliefs and Religiosity on Consumer Unethical Behaviour
Habibullah SiddiquiRelationship between Global-Local Identity, Perceived Price Fairness, and Purchase Intentions: The M
Shumaila ChandniLinking Employee Engagement and Customer Engagement to drive Customer Loyalty: Reorienting Service P
Tejaswi PatilModelling Self Conscious Moral Emotion in Cause Related Marketing
Abhishek Kumar ShrivastavThe Impact of Marketer Generated Content (MGC) on Customer Engagement and Firm Performance: A CEM Pe
Monica SharmaMeasuring the Impact of Brand Anthropomorphism on Brand Relationship Quality (BRQ)
Rahila AzizBrand Hate and Purchase Intention: A Recovery Perspective in an Online Complaining Context
Zahid Bashir Impact of Political Instability on household’s economic & financial behavior
Owais NazirCSR
Anoop TSMarketing
Suchi AeronMarketing
Baby ChandraMarketing
PHDs Supervised
TopicScholar NameStatus of PHDRegistration Date
Developing Model and Methodology for Globalization Strategy for Indian Crude Oil SecurityRatan K MishraO2005-01
Information Technology Acceptance and Organizational Agility: Application in Indian FirmsJamshed SiddiquiO2004-01
Design and Development of an Integrated Quality Model for a Healthcare EstablishmentMohd. AzamO2007-01
Developing a model for Analyzing and Measuring Customer Experience: A study of Indian BanksRuchi GargO2009-01
Identifying, Implementing, and Evaluating TQM practices in Select Indian Service CompaniesFaisal TalibO2009-01
Measuring and Managing Customer based Brand Equity in Indian Healthcare EstablishmentsIshwar KumarO2009-01
Assessing Corporate Sustainability Performance and Its Impact on Firm PerformancePraveen GoyalO2009-01
Assessing the influence of Stakeholders on Sustainability Marketing StrategyVinod KumarO2009-01
Sustainability Adoption through Relationship Marketing across Supply Chain in Indian FirmsDivesh KumarO2010-01
Measuring the Influence of Corporate Social Responsibility on Consumer ResponsesMobin FatmaO2012-01
Modelling and Measuring of Consumers’ Co-Created Value in ServicesAmit K. AgarwalO2012-01
Measuring Consumer Innovativeness towards Self-service Technology in Service IndustryArun Kr. KaushikO2013-01
A Model for Measuring the Influence of Brand Experience on Consumer BehaviorImran KhanO2013-01
Investigating the influence of IT capability on sustainable competitive advantageBharat AroraO2013-01
Modelling the Predictors of Consumers’ green purchase intentionYatish JoshiO2013-01
Modelling and Measuring Customer Participation in Social Media Brand CommunitiesShampy KambojO2013-01
Effect of Social Media Marketing Activities on Customer Loyalty in E-Commerce IndustryMayank YadavO2014-01
Investigating the Effect of Online Brand Community Characteristics on Customer EngagementJamidul IslamO2014-01
Modelling and Measuring of Customer Participative Service Innovation BehaviorBijoylaxmi SarmahO2014-01
Visits to outside institutions
Institute VisitedPurpose of VisitDate
Society for Advancement of Management , Las Vegas, Nevada, USA Presented a paper titled “Service Quality: Gaps in Indian Cellular Telecommunication Industry”2005-01-01
Business & Economics Society, Lugano, SwitzerlandPresented a paper titled “Fuzzy Approach to Measuring Healthcare Service Quality” in Business & Economics Society International conference.2008-01-01
The International Journal of Arts and Sciences Gottenheim, GermanyPresented “Investigating the role of marketing in decreasing the influence of market barriers on consumers’ choice of health care brand”, at European Conference for Academic Disciplines.2010-01-01
Eurasia Business & Economics Society, Antalya, TurkeyPresented “Influence of Barriers on Customer based Attitudinal Brand Equity (CABE)”, in Eurasia Business & Economics Society (EBES) 2012 Antalya Conference.2012-01-01
The International Journal of Arts and Sciences, Rome, ItalyPresented “ A Framework for the assessment of Brand Loyalty: An AHP Approach” at European Conference for Academic Disciplines.2012-01-01
Eurasia Business & Economics Society, Warsaw, PolandPresented “Are Indian Hospitality Companies aware of Total Quality Management? An Emprical Investigation”)”, in Eurasia Business & Economics Society (EBES) 2012 Warsaw Conference.2012-01-01
Curtin University, SingaporePresented " Modelling barriers of sustainable supply chain flexibility", in Twin Conference: 7th International Conference on Contemporary Business-7th ICCB & 14th Global Conference on Flexible Systems Management-GLOGIFT 14.2014-01-01
Port Louis, MauritiusPresented “Sustainable Green Energy Adoption in Emerging Economies: An Empirical Examination of Indian Consumers” in International Conference on Tourism, Hospitality and Marketing2016-01-01
IIM CalcuttaPh.D. Viva Voce Exam2017-01-01
Guest Editor 1. Spanish Journal of Marketing (Emerald) Multicultural Marketing: Managing Ethnic Identities and Cultural Groups (
Guest Editor Journal of Internet Commerce (T&F) Special Issue Progressing Understanding of Online Customer Engagement: Recent Trends and Challenges ( F2020-01
Expert, Faculty Selection CommitteeIIT Mandi2020-07
Member, Expert Committees for preparation of the Manual on Sewerage and Sewage Treatment- Part C, Ministry of Urban Development in collaboration with Japan International Cooperation AgencyJICA2020-07
Spanish Journal of Marketing-ESIC Special Issue Multicultural Marketing: Managing Ethnic Identities and Cultural Groups ( GEmerald2020-01
Participation in short term courses
Couse NameSponsored ByDate
Knowledge Management For Effective TeachingDepartment of Management Studies, IIT Roorkee2005-01
Knowledge Management For Effective TeachingAICTE2006-01
Decision Making Techniques in Engineering and Management AICTE 2011-01
Case Analysis for Business and Management QIP Centre, IIT Roorkee2011-01
Case based learning in Business and Management QIP Centre, IIT Roorkee2013-01
Case based learning in Business & Management QIP Centre, IIT Roorkee2015-01
Social Media MarketingAICTE2020-07
Courses or Conferences Organised
Conference NameSponsored ByDate
International Conference on Research and Sustainable BusinessDST, GoI2014-01
National Conference on Emerging Challenges for Sustainable BusinessGodrej Interio2012-01
Special Lectures Delivered
Conducting and Publishing Quality ResearchMNIT, Jaipur2016-01
Innovation Management; Digital MarketingIndian Institute of Information Technology, Design and Manufacturing Jabalpur2016-01
Particulars of course - COURSES TAUGHT at PG Level (MBA 1st &2nd yr.): Business Economics; International Business; International Marketing; Management Information Systems; Marketing Research; Services Marketing; Consumer Behavior Analysis; Marketing Management; Strategic Management. - COURSES TAUGHT at UG Level: Management concepts and Practices to B Tech. 2nd &3rd year.
Other work - EDITORIAL BOARD / REVIEWER 1. Editorial review board of “Management Decision” {Emerald}. 2. Editorial Review Board of “Services Industries Journal” {Taylor and Francis} 3. Editorial review board of “International Journal of Applied Industrial Engineering", {Information Resource Management Association}. 4. Editorial Advisory Board of “Emerging Markets Case Studies”, {Emerald}. 5. Editorial Review Board of “Journal of Hospital Administration”, {Sciedu}. 6. Editorial Board of International Journal of Corporate Strategy and Social Responsibility {Inderscience} 7. Consulting Editor, FWU Journal of Social Sciences. 8. International Journal for Healthcare Quality Assurance {Emerald} 9. Journal of Financial Services Marketing {Henry Stewart Publications}; 10. International Journal of Information Management {Science Direct} 11. Clinical Governance: An International Journal {Emerald} 12. The TQM Journal {Emerald} 13. International Journal of Physical Distribution and Logistics Management {Emerald} 14. Benchmarking: An International Journal {Emerald} 15. International Journal of Bank Marketing {Emerald} 16. International Journal of Quality and Reliability Management {Emerald} 17. Marketing Intelligence and Planning
Books Authored

1. Consumer Behavior, 10e, 2018

Roger D. Blackwell, Paul W. Miniard, James F. Engle, Zillur Rahman



2. Marketing Research,  6e, 2020

GC Beri, Arun K Kaushik, Zillur Rahman


Print Edition ISBN: 978-93-90177-53-0

eBook Edition ISBN: 978-93-90177-54-7

Refereed Journal Papers
Web of Science Researcher ID: J-9339-2014
Scopus ID:15760954200


# # # # #
Credits : Information Management Group, IIT Roorkee
Copyright © , All Rights Reserved, Institute Computer Centre, IIT Roorkee.