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Zillur Rahman Head Of Department yusuffdm[at] 285081
Areas of Interest
  • Marketing, .
  • Strategy, -
Honors and Awards
Highly Commended Award Emerald Literati Club2004
Highly Commended Award winner Emerald/AIMA Indian Management Research Fund Award2009
Highly Commended Runners Up Emerald/IAM South Asia Management Research Fund Award 2012
First Prize 10th Uttrakhand State open Squash Rackets Championship2013
IVth Position, Veteran’s Championship, IInd Haridwar District Squash Championship 2013Hardwar District Squash Association2013
Highly Commended Paper Emerald Literati Network Awards for Excellence 2016
Educational Details
Ph.D.Business AdministrationAMU1996
B.SC. (Hons.)MathematicsAMU1989
Administrative Background
2016.HeadDepartment of Management Studies
Sponsored Research Projects
TopicFunding AgencyYear
Short Term Course on Strategic ManagementDVC Training Institute, Chandrapura, Bokaro, Jharkhand2006
Rapid EIA studies for IIE Sitarganj: Environmental MonitoringDGM SIDCUL, Dehradun2011
Rapid EIA studies for IIE Sitarganj: Modeling, Report and Other StudiesDGM SIDCUL, Dehradun2011
Technical Feasibility of Diversion of Shahadra DrainChief Conservation Engineer (Water), NOIDA2009
Management of Traditional Handloom Cluster in and around RoorkeeMHRD2012
Evaluation of Plan scheme “R&D programme in Water Sector” of MoWR during XI Plan periodCentral Water Commission, MoWR 2013
Study of environmental awareness and practices among the employees of the companies in select IndustICSSR2014
Preparation of the Vision Document for Dal Lake for J&K Lakes and Waterworks2017
Participation in seminars
NamePlaceSponsored ByDate
Developing Strategic Framework for NGO’sRoorkeeUttaranchal Development Cell, IIT Roorkee and Govt. of UKApr, 2006
Workshop on Rural TechnologyRoorkeeUttaranchal RuTag, NABARD, Govt. of UttaranchalMar, 2007
Workshop on SPSSRoorkeeIMRB InternationalMar, 2007
Workshop on Supply Chain ManagementRoorkeeBristlecone IndiaMar, 2007
Workshop on Brand ManagementRoorkeeQIP Center, IIT RoorkeeFeb, 2008
Workshop on CRMRoorkeeQIP Center, IIT RoorkeeMar, 2008
Beyond MBA curriculumRoorkeeQIP Center, IIT RoorkeeFeb, 2012
Developing Research Orientation in Business and ManagementRoorkeeQIP Center, IIT RoorkeeFeb, 2013
  • IIT Mandi, Member, Selection Committee, School of Humanities and Social Sciences, 2010, 2011, 2012, 2013, 2014
  • IIT Mandi, Special Invitee, Selection Committees, 2010, 2011, 2012, 2013, 2014,2015, 2016,2017
  • Ministry of Urban Development in collaboration with Japan International Cooperation Agency, Member, Expert Committees for preparation of the Manual on Sewerage and Sewage Treatment- Part C
Research Scholar Groups
Scholar NameInterest
Yogendra SinghApplications of Balanced Scorecard for Management of Technical Universities in India
Alok AcharyaDeveloping a Place Branding Model: An Empirical Analysis based on Stakeholders
Bharat AroraInvestigating the influence of IT capability on sustainable competitive advantage
Shampy KambojModelling and Measuring Customer Participation in Social Media Brand Communities
Devavrata SinghSmart Cities
Mayank YadavMeasuring the effect of Social Media Marketing Activities on Customer Loyalty
Bijoylaxmi SarmaCustomer Co-Creation In Service Innovation: Towards Development of a Conceptual Model.
Avinash Pratap SinghStrategy
Jamid Ul IslamExamining the Role of Customer Engagement in building Customer Loyalty
Vivek VyasMarketing
Syed Masroor HasanEthics
PHDs Supervised
TopicScholar NameStatus of PHDRegistration Year
Developing Model and Methodology for Globalization Strategy for Indian Crude Oil SecurityRatan K MishraA2005
Information Technology Acceptance and Organizational Agility: Application in Indian FirmsJamshed SiddiquiA2004
Design and Development of an Integrated Quality Model for a Healthcare EstablishmentMohd. AzamA2007
Developing a model for Analyzing and Measuring Customer Experience: A study of Indian BanksRuchi GargA2009
Identifying, Implementing, and Evaluating TQM practices in Select Indian Service CompaniesFaisal TalibA2009
Measuring and Managing Customer based Brand Equity in Indian Healthcare EstablishmentsIshwar KumarA2009
Assessing Corporate Sustainability Performance and Its Impact on Firm PerformancePraveen GoyalA2009
Assessing the influence of Stakeholders on Sustainability Marketing StrategyVinod KumarA2009
Sustainability Adoption through Relationship Marketing across Supply Chain in Indian FirmsDivesh KumarA2010
Measuring the Influence of Corporate Social Responsibility on Consumer ResponsesMobin FatmaA2012
Modelling and Measuring of Consumers’ Co-Created Value in ServicesAmit K. AgarwalA2012
Measuring Consumer Innovativeness towards Self-service Technology in Service IndustryArun Kr. KaushikA2013
A Model for Measuring the Influence of Brand Experience on Consumer BehaviorImran KhanA2013
Modelling the Predictors of Consumers’ green purchase intentionYatish JoshiA2013
Visits to outside institutions
Institute VisitedPurpose of VisitDate
Society for Advancement of Management , Las Vegas, Nevada, USA Presented a paper titled “Service Quality: Gaps in Indian Cellular Telecommunication Industry”Apr, 2005
Business & Economics Society, Lugano, SwitzerlandPresented a paper titled “Fuzzy Approach to Measuring Healthcare Service Quality” in Business & Economics Society International conference.July, 2008
The International Journal of Arts and Sciences Gottenheim, GermanyPresented “Investigating the role of marketing in decreasing the influence of market barriers on consumers’ choice of health care brand”, at European Conference for Academic Disciplines.Nov, 2010
Eurasia Business & Economics Society, Antalya, TurkeyPresented “Influence of Barriers on Customer based Attitudinal Brand Equity (CABE)”, in Eurasia Business & Economics Society (EBES) 2012 Antalya Conference.Jan, 2012
The International Journal of Arts and Sciences, Rome, ItalyPresented “ A Framework for the assessment of Brand Loyalty: An AHP Approach” at European Conference for Academic Disciplines.Oct, 2012
Eurasia Business & Economics Society, Warsaw, PolandPresented “Are Indian Hospitality Companies aware of Total Quality Management? An Emprical Investigation”)”, in Eurasia Business & Economics Society (EBES) 2012 Warsaw Conference.Nov, 2012
Curtin University, SingaporePresented " Modelling barriers of sustainable supply chain flexibility", in Twin Conference: 7th International Conference on Contemporary Business-7th ICCB & 14th Global Conference on Flexible Systems Management-GLOGIFT 14.Oct, 2014
Port Louis, MauritiusPresented “Sustainable Green Energy Adoption in Emerging Economies: An Empirical Examination of Indian Consumers” in International Conference on Tourism, Hospitality and MarketingJan, 2016
Conducting and Publishing Quality ResearchMNIT, JaipurG2016
Innovation Management; Digital MarketingIndian Institute of Information Technology, Design and Manufacturing JabalpurG2016
Participation in short term courses
Couse NameSponsored ByDate
Knowledge Management For Effective TeachingDepartment of Management Studies, IIT RoorkeeMay, 2005
Knowledge Management For Effective TeachingAICTEJune, 2006
Decision Making Techniques in Engineering and Management AICTE Mar, 2011
Case Analysis for Business and Management QIP Centre, IIT RoorkeeJune, 2011
Case based learning in Business and Management QIP Centre, IIT RoorkeeOct, 2013
Case based learning in Business & Management QIP Centre, IIT RoorkeeJune, 2015
Courses or Conferences Organised
Conference NameSponsored ByDate
International Conference on Research and Sustainable BusinessDST, GoI8-9/3/2014
National Conference on Emerging Challenges for Sustainable BusinessGodrej Interio1-2/6/2012
Books Authored

Consumer Behavior, 10e

Roger D. Blackwell, Paul W. Miniard, James F. Engle, Zillur Rahman



Refereed Journal Papers


2. Scopus Author ID: 15760954200




6. ResearcherID: J-9339-2014



  • COURSES TAUGHT at PG Level (MBA 1st &2nd yr.): Business Economics; International Business; International Marketing; Management Information Systems; Marketing Research; Services Marketing; Consumer Behavior Analysis; Marketing Management; Strategic Management.
  • COURSES TAUGHT at UG Level: Management concepts and Practices to B Tech. 2nd &3rd year.
  • EDITORIAL BOARD / REVIEWER 1. Editorial review board of “Management Decision” {Emerald}. 2. Editorial Review Board of “Services Industries Journal” {Taylor and Francis} 3. Editorial review board of “International Journal of Applied Industrial Engineering", {Information Resource Management Association}. 4. Editorial Advisory Board of “Emerging Markets Case Studies”, {Emerald}. 5. Editorial Review Board of “Journal of Hospital Administration”, {Sciedu}. 6. Editorial Board of International Journal of Corporate Strategy and Social Responsibility {Inderscience} 7. Consulting Editor, FWU Journal of Social Sciences. 8. International Journal for Healthcare Quality Assurance {Emerald} 9. Journal of Financial Services Marketing {Henry Stewart Publications}; 10. International Journal of Information Management {Science Direct} 11. Clinical Governance: An International Journal {Emerald} 12. The TQM Journal {Emerald} 13. International Journal of Physical Distribution and Logistics Management {Emerald} 14. Benchmarking: An International Journal {Emerald} 15. International Journal of Bank Marketing {Emerald} 16. International Journal of Quality and Reliability Management {Emerald} 17. Marketing Intelligence and Planning