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Early History of Department of Management Studies
Zillur Rahman Professor yusuffdm[at] 285081 Website
Areas of Interest
  • Marketing, ,
  • Strategy, ,
Professional Background
2018cont..ProfessorDepartment of Management Studies, IIT Roorkee, Roorkee
20092018Associate ProfessorDepartment of Management Studies, IIT Roorkee, Roorkee
19992009Assistant ProfessorDepartment of Management Studies, IIT Roorkee, Roorkee
19961999LecturerDept. of Business Administration, AMU
Honors and Awards
Emerald Literati Club 2004 Highly Commended AwardEmerald2004
The SCIENCEDIRECT TOP 25 HOTTEST ARTICLEInternational Journal of Information Management2004
Highly Commended Award winner of the 2009 Emerald/AIMA Indian Management Research Fund Award Emerald/AIMA Indian Management Research Fund Award2009
Highly Commended Runners Up for 2012 Emerald/IAM South Asia Management Research Fund AwardEmerald/IAM South Asia Management Research Fund Award 2012
Ist Position in the team event of 10th Uttrakhand State open Squash Rackets Championship 2013 Uttrakhand State open Squash Racket Association2013
IVth Position, Veteran’s Championship, IInd Haridwar District Squash Championship 2013Uttrakhand State open Squash Racket Association2013
Highly Commended Paper in the 2016 Emerald Literati Network Awards for Excellence Journal of Modelling in Management2016
Highly Commended Paper in 2017 Emerald Literati Network Awards for Excellence Management of Environmental Quality: An International Journal2017
Highly Commended paper in the 2017 Emerald Literati Network Awards for Excellence Management Research Review2017
Member, Board of Studies, Department of Business AdministrationAMU Aligarh2017
Certificate of Honor and Appreciation for Delivering the Keynote AddressEighth International Conference on eLearning for Knowledge-Based Society, Bangkok, Thailand, 20122012
Commendable Faculty AwardFaculty Research Awards by Careers 3602018
High Scholarly Impact Award, 2018 for the paper Jamid Ul Islam & Zillur Rahman (2016) Examining the Taylor & Francis2018
Highly Commended Paper Award in the Emerald Literati Awards for Excellence- 2018 Emerald Literati Awards for Excellence- 20182018
Journal of Retailing and Consumer Services- Certificate for Outstanding Contribution in ReviewingElsevier Reviewer Recognition Award2018
Educational Details
Ph.D.Business AdministrationAMU1996
Administrative Background
2016.2019HeadDepartment of Management Studies
Sponsored Research Projects
TopicFunding AgencyYear
Use of Information and Communication Technologies for Entrepreneurship Development Among Semi-SkilleICSSR2018
Orientation Programme on Corporate GovernanceNational Centre for Corporate Governance C/O CII2017
Vetting of Technical Reports, Data Analysis Reports, Survey Findings Reports for Disaster Risk AssesProgram Manager, Project Implementation Unit TA & CBDRM, Uttrakhand Disaster Recover Project (UDRP),2017
Preparation of Vision Document of Dal and Nageen LakeVC, LAWDA, Srinagar 2016
Study of environmental awareness and practices among the employees of the companies in select IndustICSSR2014
Evaluation of Plan scheme "R&D programme in Water Sector"CWC, MoWR, GoI2012
Seven Habits of an Effective Marketing ProfessionalIndividual2013
Management of Traditional Handloom Cluster in and around RoorkeeMHRD2012
Vetting of Design and DPR of 12, 15, &20 MLD STP’sVetting of Design and DPR of 12, 15, &20 MLD STP’s2011
Rapid EIA studies for IIE Sitarganj: Modeling, Report and Other StudiesDGM SIDCUL (Dehradun, Uttrakhand, India)2010
Rapid EIA studies for IIE Sitarganj: Environmental MonitoringDGM SIDCUL (Dehradun, Uttrakhand, India)2010
Technical Feasibility of Diversion of Shahadra DrainChief Conservation Engineer (Water), NOIDA2008
Short Term Courses on Strategic ManagementDamodar Valley Corporation ( DVC Training Institute, Chandrapura, Bokaro, Jharkhand, India)2006
Participation in seminars
NamePlaceSponsored ByDate
Developing Strategic Framework for NGO’sRoorkeeUttaranchal Development Cell, IIT Roorkee and Govt. of UKApr, 2006
Workshop on Rural TechnologyRoorkeeUttaranchal RuTag, NABARD, Govt. of UttaranchalMar, 2007
Workshop on SPSSRoorkeeIMRB InternationalMar, 2007
Workshop on Supply Chain ManagementRoorkeeBristlecone IndiaMar, 2007
Workshop on Brand ManagementRoorkeeQIP Center, IIT RoorkeeFeb, 2008
Workshop on CRMRoorkeeQIP Center, IIT RoorkeeMar, 2008
Beyond MBA curriculumRoorkeeQIP Center, IIT RoorkeeFeb, 2012
Developing Research Orientation in Business and ManagementRoorkeeQIP Center, IIT RoorkeeFeb, 2013
Teaching Engagements
TitleCourse CodeClass NameSemester
Marketing ManagementBM 511MBA First YearAutumn
Service MarketingBM 668MBA 2nd YearAutumn
Consumer Behavior AnalysisBM 662MBA Second YearSpring
International MarketingBM-666MBA Second YearSpring
Research Scholar Groups
Scholar NameInterest
Alok AcharyaDeveloping a Place Branding Model: An Empirical Analysis based on Stakeholders
Avinash Pratap SinghIntegrating Corporate Governance and Strategic Management: A Stakeholder Approach
Vivek VyasMeasuring the Influence of Social Marketing on Consumer Behavior Intention
Syed Masroor HasanImpact of Consumer Ethical Beliefs and Religiosity on Consumer Unethical Behaviour
Habibullah SiddiquiRelationship between Global-Local Identity, Perceived Price Fairness, and Purchase Intentions: The M
Shumaila ChandniLinking Employee Engagement and Customer Engagement to drive Customer Loyalty: Reorienting Service P
Tejaswi PatilModelling Self Conscious Moral Emotion in Cause Related Marketing
Monica SharmaMarketing
Abhishek Kumar ShrivastavMarketing
Rahila AzizMarketing
PHDs Supervised
TopicScholar NameStatus of PHDRegistration Year
Developing Model and Methodology for Globalization Strategy for Indian Crude Oil SecurityRatan K MishraA2005
Information Technology Acceptance and Organizational Agility: Application in Indian FirmsJamshed SiddiquiA2004
Design and Development of an Integrated Quality Model for a Healthcare EstablishmentMohd. AzamA2007
Developing a model for Analyzing and Measuring Customer Experience: A study of Indian BanksRuchi GargA2009
Identifying, Implementing, and Evaluating TQM practices in Select Indian Service CompaniesFaisal TalibA2009
Measuring and Managing Customer based Brand Equity in Indian Healthcare EstablishmentsIshwar KumarA2009
Assessing Corporate Sustainability Performance and Its Impact on Firm PerformancePraveen GoyalA2009
Assessing the influence of Stakeholders on Sustainability Marketing StrategyVinod KumarA2009
Sustainability Adoption through Relationship Marketing across Supply Chain in Indian FirmsDivesh KumarA2010
Measuring the Influence of Corporate Social Responsibility on Consumer ResponsesMobin FatmaA2012
Modelling and Measuring of Consumers’ Co-Created Value in ServicesAmit K. AgarwalA2012
Measuring Consumer Innovativeness towards Self-service Technology in Service IndustryArun Kr. KaushikA2013
A Model for Measuring the Influence of Brand Experience on Consumer BehaviorImran KhanA2013
Modelling the Predictors of Consumers’ green purchase intentionYatish JoshiA2013
Investigating the influence of IT capability on sustainable competitive advantageBharat AroraA2013
Modelling and Measuring Customer Participation in Social Media Brand CommunitiesShampy KambojA2013
Effect of Social Media Marketing Activities on Customer Loyalty in E-Commerce IndustryMayank YadavA2014
Investigating the Effect of Online Brand Community Characteristics on Customer EngagementJamidul IslamA2014
Modelling and Measuring of Customer Participative Service Innovation BehaviorBijoylaxmi SarmahA2014
Visits to outside institutions
Institute VisitedPurpose of VisitDate
Society for Advancement of Management , Las Vegas, Nevada, USA Presented a paper titled “Service Quality: Gaps in Indian Cellular Telecommunication Industry”Apr, 2005
Business & Economics Society, Lugano, SwitzerlandPresented a paper titled “Fuzzy Approach to Measuring Healthcare Service Quality” in Business & Economics Society International conference.July, 2008
The International Journal of Arts and Sciences Gottenheim, GermanyPresented “Investigating the role of marketing in decreasing the influence of market barriers on consumers’ choice of health care brand”, at European Conference for Academic Disciplines.Nov, 2010
Eurasia Business & Economics Society, Antalya, TurkeyPresented “Influence of Barriers on Customer based Attitudinal Brand Equity (CABE)”, in Eurasia Business & Economics Society (EBES) 2012 Antalya Conference.Jan, 2012
The International Journal of Arts and Sciences, Rome, ItalyPresented “ A Framework for the assessment of Brand Loyalty: An AHP Approach” at European Conference for Academic Disciplines.Oct, 2012
Eurasia Business & Economics Society, Warsaw, PolandPresented “Are Indian Hospitality Companies aware of Total Quality Management? An Emprical Investigation”)”, in Eurasia Business & Economics Society (EBES) 2012 Warsaw Conference.Nov, 2012
Curtin University, SingaporePresented " Modelling barriers of sustainable supply chain flexibility", in Twin Conference: 7th International Conference on Contemporary Business-7th ICCB & 14th Global Conference on Flexible Systems Management-GLOGIFT 14.Oct, 2014
Port Louis, MauritiusPresented “Sustainable Green Energy Adoption in Emerging Economies: An Empirical Examination of Indian Consumers” in International Conference on Tourism, Hospitality and MarketingJan, 2016
IIM CalcuttaPh.D. Viva Voce ExamJune 2017
Conducting and Publishing Quality ResearchMNIT, JaipurG2016
Innovation Management; Digital MarketingIndian Institute of Information Technology, Design and Manufacturing JabalpurG2016
Expert, Faculty Selection CommitteeIIT MandiI
Member, Expert Committees for preparation of the Manual on Sewerage and Sewage Treatment- Part C, Ministry of Urban Development in collaboration with Japan International Cooperation AgencyJICAI
Participation in short term courses
Couse NameSponsored ByDate
Knowledge Management For Effective TeachingDepartment of Management Studies, IIT RoorkeeMay, 2005
Knowledge Management For Effective TeachingAICTEJune, 2006
Decision Making Techniques in Engineering and Management AICTE Mar, 2011
Case Analysis for Business and Management QIP Centre, IIT RoorkeeJune, 2011
Case based learning in Business and Management QIP Centre, IIT RoorkeeOct, 2013
Case based learning in Business & Management QIP Centre, IIT RoorkeeJune, 2015
Social Media MarketingAICTEMay 22-27,
Courses or Conferences Organised
Conference NameSponsored ByDate
International Conference on Research and Sustainable BusinessDST, GoI8-9/3/2014
National Conference on Emerging Challenges for Sustainable BusinessGodrej Interio1-2/6/2012
Books Authored

Consumer Behavior, 10e

Roger D. Blackwell, Paul W. Miniard, James F. Engle, Zillur Rahman



Refereed Journal Papers
Web of Science Researcher ID: J-9339-2014
Scopus ID:15760954200


  • COURSES TAUGHT at PG Level (MBA 1st &2nd yr.): Business Economics; International Business; International Marketing; Management Information Systems; Marketing Research; Services Marketing; Consumer Behavior Analysis; Marketing Management; Strategic Management.
  • COURSES TAUGHT at UG Level: Management concepts and Practices to B Tech. 2nd &3rd year.
  • EDITORIAL BOARD / REVIEWER 1. Editorial review board of “Management Decision” {Emerald}. 2. Editorial Review Board of “Services Industries Journal” {Taylor and Francis} 3. Editorial review board of “International Journal of Applied Industrial Engineering", {Information Resource Management Association}. 4. Editorial Advisory Board of “Emerging Markets Case Studies”, {Emerald}. 5. Editorial Review Board of “Journal of Hospital Administration”, {Sciedu}. 6. Editorial Board of International Journal of Corporate Strategy and Social Responsibility {Inderscience} 7. Consulting Editor, FWU Journal of Social Sciences. 8. International Journal for Healthcare Quality Assurance {Emerald} 9. Journal of Financial Services Marketing {Henry Stewart Publications}; 10. International Journal of Information Management {Science Direct} 11. Clinical Governance: An International Journal {Emerald} 12. The TQM Journal {Emerald} 13. International Journal of Physical Distribution and Logistics Management {Emerald} 14. Benchmarking: An International Journal {Emerald} 15. International Journal of Bank Marketing {Emerald} 16. International Journal of Quality and Reliability Management {Emerald} 17. Marketing Intelligence and Planning