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Jogendra Kumar Nayak
Jogendra Kumar Nayak Assistant Professor jogknfdm[at] 09627204370
Areas of Interest
  • Consumer Behaviour and Marketing Research, Industrial marketing, Tourism & Transportation
Professional Background
2012ContinuingAssistant ProfessorIIT Roorkee
Honors and Awards
Expert Member of Standing Comittee on Research MethodologyMinistry of Home Affairs, Govt. of India2017
Educational Details
PhDIndustrial MarketingIIT-Kharagpur2012
M.B.AManagementPune University2001
B.ECivil EngineeringUtkal University1997
Administrative Background
2014cont.Faculty AdvisorShARE
2016Cont.Member Institute Research CommitteeIITR
June-2017contChief WardenCautley Bhavan
Sponsored Research Projects
TopicFunding AgencyYear
Marketing Practices in Handicraft sector in UttarakhandIIT2013
Participation in seminars
NamePlaceSponsored ByDate
Intl. ConferenceIIM-AIIT RoorkeeJan 2015
MARCONIIM CIIT RoorkeeDec 2014
Listening to Consumers of Emerging MarketsIIM-LIIT Roorkee2014
  • American Marketing Association, Member
  • Indian Economic Association, Life time member
Teaching Engagements
TitleCourse CodeClass NameSemester
Marketing ResearchIBM-06B techSpring
Industrial MarketingBM-667M.B.ASpring
Projects and Thesis Supervised
Title of ProjectNames of Students
PHDs Supervised
TopicScholar NameStatus of PHDRegistration Year
Examining the Role of Destination Personality in Predicting Tourist BehaviourVikas KumarA2013
Compulsive Buying behavior & Post purchase Regret: Familial & Non- Familial StressorsRashmi SinghA2013
Renewable Energy Marketing: Special reference to wind energyDeepak SangroyaA2013
Event Marketing an experiential approachShivam RaiO2015
TourismPramod SharmaO2015
Customer Brand EngagementJitender KumarO2015
PricingPreety NarwalO2016
Visits to outside institutions
Institute VisitedPurpose of VisitDate
Eastern Asia Society for Transportation Studies(Vietnam)Paper Presentation18-21/9/17
ISBITM-IndonesiaPaper presentation25-01-2015
Bilgi Univ-IstanbulPaper PresentationJune, 2014
Marketing StrategyEverest IndustriesI2017
Industrial MarketingUJVNLI2017
Data Analysis TechniquesSymbiosis Institute of Management StudiesIDec 2016
Research Methodology(4 days)Chitkara UniversityI2015
One Day workshop on Teaching through Case Methods HMRITM, Delhi, I2015
Courses or Conferences Organised
Conference NameSponsored ByDate
9th STC Data Analysis for Research & PublicationDOMS & CEC18/08/2017
8th STC Data Analysis for Research & PublicationDOMS &CECDec 2016
7th STC Data Analysis for Research & PublicationDOMS & CECJune 2016
6th STC Data Analysis for Research and PublicationDOMS & CECDec-2015
5th STC Data analysis for Research & PublicationDOMS & CECJune 2015
4th STC Data analysis for Research & PublicationDOMS & CECDec 2014
3rd STC Data Analysis for Research & PublicationDOMS & CECJune 2014
2nd STC Data Analysis for Research & PublicationDOMS & CECDec 2013
1st STC Advanced Research for Data AnalysisDOMS & CEC May 2013
Advances in ManagementQIPJuly-2014
Special Lectures Delivered
Union Budget 2017IIT Roorkee9-02-2017
Research Methodology in Economics and Allied StudiesDept of HSS-IITR12-01-2016
Art and Craft Traditions- DharoharDept of Architecture-IIT Roorkee17-08-2015
Case Based TeachingQIP-IITR15-07-2015
Modelling with transportation data Civil Engg dept. IIT Roorkee08-07-2015
Promoting the Culture of Young Investors in the CountryIITR08/10/2014
Customer FocusBHEL, Haridwar09-12-2013
Consumer engagement for Power Distribution Companies IIT ROORKEE07-09-13
Innovations in MarketingIITR14/10/2013
Books Authored

Textbook on "Retail Management" by Cengage Publications (2016)

Retail Management is designed to serve as a textbook for a course in retail marketing. The aim of the book is to present retailing practices in India covering all aspects of undergraduate and postgraduate curricula of commerce and management. The book will also be of substantial benefit to doctoral students.  The book covers topics related to complete retailing process in India including the new dimensions of retailing such as online retailing. The book also provides a wide range of real-life examples and illustrations. 

Refereed Journal Papers


  • Sangroya, D., & Nayak, J.K. (2017), "Factors influencing buying behaviour of green energy consumer"Journal of Cleaner Production, Elsevier, 151 (393-405).(Impact score: 5.75)

  • Nayak, J.K & Bhalla, N.(2016), Factors motivating visitors for attending handicraft exhibitions: special reference to Uttarakhand, India, Tourism management perspectives, Elsevier, 20(238-245).(B rank in ABDC)

  • Sangroya, D., & Nayak, J.K. (2016), Will Indian industrial energy consumer continue to buy green energy, Organization & Environment, Sage, 1-22.( B rank in ABDC)

  • Singh, R.  and Nayak, J. K. (2016), “Stress and Human Capital Perspective of Compulsive Buying: A Life Course Study in India”, Global Business Review (Sage); 17(6), 1454-1468. (C rank in ABDC)

  • Singh, R., & Nayak, J.K. (2015). Adolescent health education and social media: An exploratory study in India. Journal of Health Management, Sage, 17(1).(

  • Singh, R., & Nayak, J. K. (2015). Life stressors and compulsive buying behaviour among adolescents in India: Moderating effect of gender.South Asian Journal of Global Business Research4(2), 251-274.(C rank in ABDC)

  • Sangroya, D., & Nayak, J.K. (2015), Effectiveness of state incentives for promoting wind energy: A panel data examination, Frontiers in Energy, Springer,

  • Kumar, V., & Nayak, J.K. (2014). Examining the relationship between patterns of emotional responses, satisfaction, and loyalty. Anatolia, Taylor and Francis.(B rank in ABDC)

  • Kumar, V., & Nayak, J.K. (2014). The measurement and conceptualization of destination personality. Tourism Management Perspectives, Elsevier, 12, 88-93.(B rank in ABDC)

  • Kumar, V., & Nayak, J.K. (2014). Destination Personality: Scale Development & Validation. Journal of Hospitality & Tourism Research., Sage,(A rank in ABDC)

  • Sangroya, D., & Nayak, J.K. (2014).Development of wind energy in India. International Journal of Renewable Energy Research.Scopus

  • Singh, R., & Nayak, J.K. (2014). Peer Interaction and Its Influence on Family Purchase Decision: A Study among Indian Teenagers. Vision- The business perspective, Sage, 18(2), 81-90.

  • Singh, R., & Nayak, J.K. (2014). Parent-Adolescent Conflict and Choice of Conflict Resolution Strategy: Familial Holiday Planning. International Journal of Conflict Management, Emerald. 27(1), 88-115.(A rank in ABDC)

  • Nayak. J.K, Sinha. G & Guin. K.K, (April, 2011) “Impact of Supplier management on a Firm’s performance”, Decision, Springer Publications, Vol. 38, No.1. pp.77-90

  • Nayak. J.K, Sinha. G & Guin. K.K (Sept 2007) “Determinants and impact of outsourcing on small and medium enterprises”, Management Review, Elsevier Publications, Vol.19, No.3, pp. 277-284.


  • Singh, R., &  Nayak, J.K.(2014). “Major Shifts in family structure and adolescents influence in the Family purchase decision: In Indian Context”, “Listening to consumers of emerging markets” Organized by IIM Lucknow on January 9-11, 2014.

  • Singh, R., & Nayak, J.K. (2013). “Teen internet connoisseur: Influence on family purchase decision”, “GLOGIFT 13” organized by IIT Delhi on Dec 13-15, 2013.

  • Singh, R., & Nayak, J.K. (2014). “Family Disruptive events and Youths Compulsivity: Moderating Role of Family support.”, “Rethinking Marketing” Organized by IIM Calcutta on December 18-20, 2014.

  • Singh, R., & Nayak, J.K. (2015). “Stress as a Key for Compulsive Buying Tendencies among Adolescents in India”, “Marketing in Emerging Economies” organized by IIM Ahmedabad on Jan 7-9, 2015.

  • Singh, R., & Nayak, J.K. (2015). “Role of Media in Increasing Materialistic Approach among Adolescents: A Critical Review”, “GCMRM Conference” organized by MDI Gurgaon on 11th-13th March, 2015.

  • Kumar, V., & Nayak, J.K. (2014). “Effect of online service quality dimensions on brand equity within retail banking in India”, “Listening to consumers of emerging markets” Organized by IIM Lucknow on January 9-11, 2014.

  • Kumar, V., & Nayak, J.K. (2014). “Self-congruity, functional congruity and destination loyalty: The moderating role of prior experience”, “Rethinking Marketing” Organized by IIM Calcutta on December 18-20, 2014.

  • Kumar, V., & Nayak, J.K. (2015). “Self-congruity, functional congruity and destination choice: The moderating role of prior experience”, “GCMRM Conference” to be organized by MDI Gurgaon on 11th-13th March, 2015.

  • Nayak, J.K & Dash.S (2010), “An Examination of Effect of Outsourcing and Supplier Selection on a Firm’s Performance; The Mediating role of Supplier Development and Trust”, Academy of Indian Marketing International conference, New Delhi, 16-18 December’2010.

  • Nayak J.K (2007), “Consumer Perception of Retail in India”, 2nd International marketing conference held in IIM-Ahmedabad.


  • Nayak J.K. & Benajeer D.(2017), " Identifying and addressing the issue of women's fear of victimization in public transport: A case of Delhi", 12th EASTS conference held in Vietnam from 18-21 September 2017.

  • Nayak J.K(2015) "Mobile technology and its impact on advertisement",16th ISBITM International conference held at Indonesia, from January 24-26, 2015.

  • Sangroya D & Nayak J.K (2014), "Evaluating role of government policies in the deployment of the wind energy in India" International Conference on Energy and Management held at Bilgi University, Istanbul Turkey, from June 5th -7th 2014.


  • Nayak, J.K., Narwal, P. & Rajoria, V.(2017). Welspun: Detangling the threads. European Case Clearing House. Reference no. 517-0080-1
  • Nayak, J.K., Rai, S., & Narwal, P. (2017). Ripples in Indian Noodles Industry: A Case of WAIWAI. European Case Clearing House. Reference no. 517-0146-1
  • Nayak, J. K. (2016). Swosti Foods: Decoding Distributor Financial Metrics.Vision: The Journal of Business Perspective20(2), 147-148.
  • Marketing Research Industrial Marketing Marketing Metrics, Case study Discussion