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Early History of Department of Management Studies
Jogendra Kumar Nayak
Jogendra Kumar Nayak Assistant Professor jogknfdm[at]iitr.ac.in 09627204370
Areas of Interest
  • Marketing Management, Marketing Research Methods & Data analysis
  • Behavioural Studies, B2B marketing, Tourism & Transportation, Retail
Professional Background
FromToDesignationOrganisation
2012ContinuingAssistant ProfessorIIT Roorkee
Honors and Awards
AwardInstituteYear
Expert Member of Standing Comittee on Research MethodologyMinistry of Home Affairs, Govt. of India2017
Reviewer for the Executive Government agency, Poland.National Science Centre2017
Member Board of StudiesA.P.J Abdul Kalam Technical University2018
Advisory Board MemberSRKay Consulting2018
Educational Details
DegreeSubjectUniversityYear
PhDMarketingVGSOM, IIT-Kharagpur2012
M.B.AMarketingBharti Vidyapeeth's IMED, Pune University.2001
B.ECivil EngineeringUtkal1996
Administrative Background
FromToDesignationOrganisationLevel
2019-Professor in Charge-Training & PlacementDOMS-IIT Roorkee
2016Cont.Member Institute Research CommitteeIITR
2017cont.Department Administrative CommitteeDOMS
Sponsored Research Projects
TopicFunding AgencyYear
Study on the handicraft industries: Empowering the artisansICSSR2018
Marketing Practices in Handicraft sector in UttarakhandIIT2013
Participation in seminars
NamePlaceSponsored ByDate
Intl. ConferenceIIM-AIIT RoorkeeJan 2015
MARCONIIM CIIT RoorkeeDec 2014
Listening to Consumers of Emerging MarketsIIM-LIIT Roorkee2014
Memberships
  • American Marketing Association, Member
  • System Dynamics Society, Member
  • Indian Economic Association, Life time member
  • Eastern Asian society of transportation studies, Member
Teaching Engagements
TitleCourse CodeClass NameSemester
Marketing ResearchIBM-306B techSpring
Marketing ResearchIBM-306BtechAutumn
Industrial MarketingBM-667M.B.ASpring
Marketing MetricsBMN-684MBASpring
Projects and Thesis Supervised
Title of ProjectNames of Students
OPTIMIZATION OF TRANSPORTATION SYSTEM FOR SAFETY OF WOMENDANISH BENAZEER
Research Scholar Groups
Scholar NameInterest
Vikas Kumar, Shivam Rai, Pramod Sharma, Jyoti MandhaniTourism & hospitality
Rashmi Singh, Jitendra Kumar, Preety NarwalConsumer buying behaviour
Deepak SangroyaIndustrial marketing
PHDs Supervised
TopicScholar NameStatus of PHDRegistration Year
Examining the Role of Destination Personality in Predicting Tourist BehaviourVikas KumarA2013
Compulsive Buying behavior & Post purchase Regret: Familial & Non- Familial StressorsRashmi SinghA2013
Renewable Energy Marketing: Special reference to wind energyDeepak SangroyaA2013
Developing experiential & emotional consumer relationshipsShivam RaiO2015
Examining Tourists’ Emotions And Its Impact on Tourists’ BehaviourPramod SharmaO2015
Achieving Customer Brand Engagement through Brand CommunitiesJitender KumarO2015
Experimental Analysis of Participatory Pricing with Reference to Pay-What-You-Want PricingPreety NarwalO2016
Travel Behaviour & Travel demand management(CTRANS)Jyoti MandhaniO2018
Visits to outside institutions
Institute VisitedPurpose of VisitDate
Eastern Asia Society for Transportation Studies(Vietnam)Paper Presentation18-21/9/17
ISBITM-IndonesiaPaper presentation25-01-2015
Bilgi Univ-IstanbulPaper PresentationJune, 2014
Invitations
TopicOrganistaionCategoryYear
Digital Revolution: Strategies and Challenges: Key Note SpeakerRBMII2019
Data Analysis for Advanced ResearchIIM SirmaurI2018
Data Analysis TechniquesSymbiosis Institute of Management StudiesIDec 2016
Research Methodology(4 days)Chitkara UniversityI2015
Marketing StrategyEverest IndustriesI2017
One Day workshop on Teaching through Case Methods HMRITM, Delhi, I2015
Industrial MarketingUJVNLI2017
Courses or Conferences Organised
Conference NameSponsored ByDate
9-Short term courses on 'Data analysis for Research & Publication'Self-Sponsored by Participants2013-2018
One week conference on "Multivariate Data Analysis"AICTE28-05-2018
Advances in ManagementQIPJuly-2014
Special Lectures Delivered
TitlePlaceDate
Union Budget 2017IIT Roorkee9-02-2017
Research Methodology in Economics and Allied StudiesDept of HSS-IITR12-01-2016
Art and Craft Traditions- DharoharDept of Architecture-IIT Roorkee17-08-2015
Case Based TeachingQIP-IITR15-07-2015
Modelling with transportation data Civil Engg dept. IIT Roorkee08-07-2015
Promoting the Culture of Young Investors in the CountryIITR08/10/2014
Customer FocusBHEL, Haridwar09-12-2013
Consumer engagement for Power Distribution Companies IIT ROORKEE07-09-13
Innovations in MarketingIITR14/10/2013
Books Authored

Textbook on "Retail Management" by Cengage Publications (2016)

Retail Management is designed to serve as a textbook for a course in retail marketing. The aim of the book is to present retailing practices in India covering all aspects of undergraduate and postgraduate curricula of commerce and management. The book will also be of substantial benefit to doctoral students.  The book covers topics related to complete the retailing process in India including the new dimensions of retailing such as online retailing. The book also provides a wide range of real-life examples and illustrations. 

 

Refereed Journal Papers

 

Year-2019

  1. Sharma, P., & Nayak, J. K. (2019). Examining experience quality as the determinant of tourist behavior in niche tourism: An analytical approach (Accepted, Journal of Heritage Tourism, Taylor and Francis, ABDC-B, ESCI
  2. Sharma, P., & Nayak, J. K. (2019). Understanding memorable tourism experiences as the determinants of tourists’ (Accepted, International Journal of Tourism Research, John Wiley & Sons, ABDC-A, Impact factor-2.5, Q1: Tourism Journals, SSCI).
  3. Rai, S, & Nayak, J. K. (2019). The Essence and Measurement of Trade Show Event Experiences (Accepted, Event Management, Cognizant Communication, ABDC-A)
  4.  Kumar, J., & Nayak, J. K. (2019). Exploring destination psychological ownership among tourists: Antecedents and outcomes, 30, 30-39 (Journal of Hospitality and Tourism Management, Elsevier, Q1: Tourism Journals, SSCI, ABDC-B)
  5.  Sharma, P., & Nayak, J. K. (2019). The Role of Destination Image as a Mediator between Tourists’ Emotional Experiences and Behavioral Intentions: A Study of Wellness Tourism (Accepted, Journal of Destination Marketing & ManagementElsevier,  SSCI, Impact Factor-3.67)
  6. Narwal, P., & Nayak, J.K. (2019). How Consumers Respond to Social Norms: An Evidence from Pay-What-You-Want (PWYWPricing (Accepted for publication in Journal of Consumer Marketing) (Q2: Marketing Journals, ABDC-B, ESCI)
  7. Rai, S, & Nayak, J. K. (2019). Hospitality Branding in Emerging Economies: An Indian Perspective (Journal of Tourism Futures, ABDC-C)

Year-2018

  1. Kumar, J., & Nayak, J. K. (2018). Brand engagement without brand ownership: a case of non-brand owner community members (Journal  of Product & Brand Management, Q1: Marketing journals, Impact factor-2.75)
  2. Sharma, P., & Nayak, J. K. (2018). Testing the role of tourists' emotional experiences in predicting destination image, satisfaction, and intentions: A case of wellness tourism. Tourism Management Perspectives28, 41-52. Q1: Tourism journals, SSCI, ABDC-B, Impact factor-1.7)
  3. Sharma, P., & Nayak, J. K. (2018). Do tourists’ emotional experiences influence images and intentions in yoga tourism? Tourism Review (Q2: Tourism journals, SSCI, ABDC-B)
  4. Sharma, P., & Nayak, J. K. (2018). An analysis of the emotional approach to segmentation: A study of yoga tourism. Journal of Convention & Event Tourism (ABDC-B)
  5. Kumar, J., & Nayak, J. K. (2018). Consumer psychological motivations to customer brand engagement: a case of brand Community (Journal of Consumer Marketing) (Q2: Marketing journals, ABDC-B)
  6. Kumar, J., & Nayak, J. K. (2018). Brand community relationships transitioning into brand relationships: Mediating and moderating mechanisms. Journal of Retailing and Consumer Services45, 64-73Q1: Marketing Journals, SSCI, ABDC-A, Impact factor-2.9).
  7. Nayak, J.K (2018), Relationship among Smartphone usage, addiction, academic performance and the moderating role of gender: A study of higher education students in India. Computers & Education, Vol.123, p164- 173. Q1: Computer science, Impact factor-4.5)
  8. Rai, S, & Nayak, J. K. (2018). Role of event personality and exhibitors’ and happiness in predicting event advocacy intentions: An empirical study. International Journal of Event and Festival Management, 9 (1) (ABDC-B).

Year-2017

  1. Sangroya, D., & Nayak, J.K. 2017), "Factors influencing buying of green energy consumer", Journal of Cleaner Production, Elsevier, 151, 393- 40. Q1: Energy Journals, Impact Factor -5.7)
  2. Nayak, J. K., & Benazeer, D. (2017). Identifying and Addressing the Issue of Women's Fear of Victimization in Public Transport: A Case of Delhi. Journal of the Eastern Asia Society for Transportation Studies12, 2392-2407.

Year-2016

  1. Nayak, J. K. Bhalla, N. 2016), “Factors motivating visitors for attending handicraft exhibitions: Special reference to Uttarakhand, India”, Tourism  Management Perspectives20238-245). Q1: Tourism journals, ABDC-B, Impact factor-1.7)
  2. Singh, R., & Nayak, J. K. (2016). Adolescent compulsive buying: mediating role of self-esteem. Asia Pacific Journal of   Marketing and Logistics283). Q2: Marketing journals, ABDC-B)
  3. Sangroya, D., & Nayak, J. K. (2016). Will Indian Industrial Energy Consumer Continue to Buy Green Energy? Organization & Environment (Q1: Business management journals, Impact factor-5.0)
  4. Singh, R., & Nayak, J. K. (2016). Parent-adolescent conflict and choice of conflict resolution strategy: familial holiday planning. International Journal of Conflict Management271), 88-115. ABDC-A, Impact factor- 1.00)
  5. Singh, R., & Nayak, J. K. (2016). The effects of stress and human capital perspective on compulsive buying: A life course study in India. Global Business Review, Sage, 176), 1454-1468.

Year-2015

  1. Singh, R., & Nayak, J. K. (2015). Mediating role of stress between work-family conflict and job satisfaction among the police officials:     Moderating role of social support. Policing: An International Journal of Police Strategies & Management38 (4), 738-753.
  2. Sangroya, D., & Nayak, J. (2015).   State incentives for promoting wind energy: A panel data examination. Frontiers in Energy93), 247-258.
  3. Singh, R; Nayak, J.K. 2015), "Adolescent Health Education and Social Media: An Exploratory Study in India", Journal of Health Management 171), 63-74
  4. Singh, R., & Nayak, J. K. (2015). Life and compulsive buying among adolescents in India: moderating effect of gender. South Asian Journal of  Global Business Research42), 251-274. ABDC-C)
  5. Kumar, V., & Nayak, J. K. (2015). Examining the relationship between patterns of emotional responses, satisfaction, and loyalty. Anatolia, 1-14. ABDC-B)

Year-2014

  1. Singh, R., & Nayak, J. K. (2014). Peer interaction and its influence on family purchase decision: A study among Indian teenagers. Vision: The Journal of Business Perspective182), 81-90.
  2. Kumar, V., & Nayak, J.K. (2014). The measurement and conceptualization of destination personality. Tourism Management Perspectives, 12, 88-93. Q1: Tourism journals, ABDC-B, Impact factor- 1.7)
  3. Kumar, V., & Nayak, J. K. (2014). Destination personality scale development and validation. Journal of Hospitality & Tourism Research, (Q1: Tourism journals, ABDC-A, Impact factor: 2.7)
  4. Kumar, V., & Nayak, J.K. (2014). The role of self-congruity and functional congruity in influencing the tourists’ post- in Hospitality &Tourism Research. 2(2), 24-44.

Before 2014

  1. Nayak. J.K, Sinha. G & Guin. K.K, (April, 2011) “Impact of Supplier management on a Firm’s performance”, Decision,  Vol. 38, No.1. 77-90
  2. Nayak. J.K, Sinha. G & Guin. K.K (Sept 2007) “Determinants and impact of outsourcing on small and medium enterprises”, Management Review, Vol.19, No.3, pp. 277-284, ABDC-B)

Conference Publication

India

  1. Singh, R., & Nayak, J.K. (2015). “Stress as a Key for Compulsive Buying Tendencies among Adolescents in India”, “Marketing in Emerging Economies” organized by IIM Ahmedabad on Jan 7-9, 2015.

  2. Singh, R., & Nayak, J.K. (2015). “Role of Media in Increasing Materialistic Approach among Adolescents: A Critical Review”, “GCMRM Conference” organized by MDI Gurgaon 11-13 March, 2015.

  3. Kumar, V., & Nayak, J.K. (2015). “Self-congruity, functional congruity and destination choice: The moderating role of prior experience”, “GCMRM Conference” to be organized by MDI Gurgaon 11-13 March, 2015.

  4. Singh, R., &  Nayak, J.K.2014). “Major Shifts in family structure and adolescents influence in the Family purchase decision: In Indian Context”, “Listening to consumers of emerging markets” Organized by IIM Lucknow on January 9-11, 2014.

  5. Singh, R., & Nayak, J.K. (2014). “Family Disruptive events and Youths Compulsivity: Moderating Role of Family support.”, “Rethinking Marketing” Organized by IIM Calcutta on December 18-20, 2014.

  6. Kumar, V., & Nayak, J.K. (2014). “Effect of online service quality dimensions on brand equity within retail banking in India”, “Listening to consumers of emerging markets” Organized by IIM Lucknow on January 9-11, 2014.

  7. Kumar, V., & Nayak, J.K. (2014). “Self-congruity, functional congruity and destination loyalty: The moderating role of prior experience”, “Rethinking Marketing” Organized by IIM Calcutta on December 18-20, 2014.

  8. Singh, R., & Nayak, J.K. (2013). “Teen internet connoisseur: Influence on family purchase decision”, “GLOGIFT 13” organized by IIT Delhi on Dec 13-15, 2013.

  9. Nayak, J.K & (2010), “An Examination of Effect of Outsourcing and Supplier Selection on a Firm’s Performance; The Mediating role of Supplier Development and Trust”, Academy of Indian Marketing International conference, New Delhi, 16-18 December’2010.

  10. Nayak J.K (2007), “Consumer Perception of Retail in India”, 2 International marketing conference held in IIM-Ahmedabad.

Abroad

  1. Nayak J.K. & Benajeer (2017), " Identifying and addressing the issue of women's fear of victimization in public transport: A case of Delhi", 12th EASTS conference held in Vietnam from 18-21 September 2017.

  2. Nayak J.K2015) "Mobile technology and its impact on advertisement"16 ISBITM International conference held Indonesia, from January 24-26, 2015.

  3. D & Nayak J.K (2014), "Evaluating of government policies in the deployment of the wind energy in India" International Conference on Energy and Management held at Bilgi University, Istanbul Turkey, from June 5th -7th 2014.

Case Publication

  1. Nayak, J.K., Narwal, P. & Rajoria, V2017). : the threads. European Case Clearing House. Reference no. 517-0080-1
  2. Nayak, J.K., Rai, S., & Narwal, P. (2017). Ripples in Indian Noodles Industry: A Case of WAIWAI. European Case Clearing House. Reference no. 517-0146-1

Miscellaneous
  • Marketing Research and Analysis-I NPTEL MOOC Course, Video Mode, Assignments, 8 week(20 hour)
  • Marketing research and analysis-II, NPTEL Course, Video mode, youtube, 12 Week Course(30 hour)
  • Developed a new course titled " Marketing Metrics", Quantifying the marketing variables.
  • Developed a new course titled" Retail Marketing", Case based