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Jogendra Kumar Nayak
Jogendra Kumar Nayak Assistant Professor jogknfdm[at] 09627204370
Areas of Interest
  • Marketing Management, Marketing Research Methods & Data analysis
  • Behavioural Studies, B2B marketing, Tourism & Transportation, Retail
Professional Background
2012ContinuingAssistant ProfessorIIT Roorkee
Honors and Awards
Expert Member of Standing Comittee on Research MethodologyMinistry of Home Affairs, Govt. of India2017
Advisory Board MemberSRKay Consulting2018
Member Board of StudiesA.P.J Abdul Kalam Technical University2018
Educational Details
PhDMarketingVGSOM, IIT-Kharagpur2012
Administrative Background
2016Cont.Member Institute Research CommitteeIITR
2017cont.Department Administrative CommitteeDOMS
20172018Chief WardenCautley Bhavan
Sponsored Research Projects
TopicFunding AgencyYear
Study on the handicraft industries: Empowering the artisansICSSR2018
Marketing Practices in Handicraft sector in UttarakhandIIT2013
Data Analysis for Research & PublicationSELF2013
Data Analysis for Research & PublicationSELF2013
Data Analysis for Research & PublicationSELF2014
Data Analysis for Research & PublicationSELF2014
Data Analysis for Research & PublicationSELF2015
Data Analysis for Research & PublicationSELF2015
Data Analysis for Research & PublicationSELF2016
Data Analysis for Research & PublicationSELF2016
Data Analysis for Research & PublicationSELF2017
Participation in seminars
NamePlaceSponsored ByDate
Intl. ConferenceIIM-AIIT RoorkeeJan 2015
MARCONIIM CIIT RoorkeeDec 2014
Listening to Consumers of Emerging MarketsIIM-LIIT Roorkee2014
  • American Marketing Association, Member
  • Indian Economic Association, Life time member
Teaching Engagements
TitleCourse CodeClass NameSemester
Marketing ResearchIBM-06B techSpring
Marketing MetricsBMN-684MBASpring
Industrial MarketingBM-667M.B.ASpring
Projects and Thesis Supervised
Title of ProjectNames of Students
PHDs Supervised
TopicScholar NameStatus of PHDRegistration Year
Examining the Role of Destination Personality in Predicting Tourist BehaviourVikas KumarA2013
Compulsive Buying behavior & Post purchase Regret: Familial & Non- Familial StressorsRashmi SinghA2013
Renewable Energy Marketing: Special reference to wind energyDeepak SangroyaA2013
Developing experiential & emotional consumer relationshipsShivam RaiO2015
Examining Tourists’ Emotions And Its Impact on Tourists’ BehaviourPramod SharmaO2015
Achieving Customer Brand Engagement through Brand CommunitiesJitender KumarO2015
Experimental Analysis of Participatory Pricing with Reference to Pay-What-You-Want PricingPreety NarwalO2016
Travel Behaviour & Travel demand managementJyoti MandhaniO2018
Visits to outside institutions
Institute VisitedPurpose of VisitDate
Eastern Asia Society for Transportation Studies(Vietnam)Paper Presentation18-21/9/17
ISBITM-IndonesiaPaper presentation25-01-2015
Bilgi Univ-IstanbulPaper PresentationJune, 2014
Data Analysis for Advanced ResearchIIM SirmaurI2018
Marketing StrategyEverest IndustriesI2017
Industrial MarketingUJVNLI2017
Data Analysis TechniquesSymbiosis Institute of Management StudiesIDec 2016
Research Methodology(4 days)Chitkara UniversityI2015
One Day workshop on Teaching through Case Methods HMRITM, Delhi, I2015
Courses or Conferences Organised
Conference NameSponsored ByDate
One week conference on "Multivariate Data Analysis"AICTE28-05-2018
Advances in ManagementQIPJuly-2014
Special Lectures Delivered
Union Budget 2017IIT Roorkee9-02-2017
Research Methodology in Economics and Allied StudiesDept of HSS-IITR12-01-2016
Art and Craft Traditions- DharoharDept of Architecture-IIT Roorkee17-08-2015
Case Based TeachingQIP-IITR15-07-2015
Modelling with transportation data Civil Engg dept. IIT Roorkee08-07-2015
Promoting the Culture of Young Investors in the CountryIITR08/10/2014
Customer FocusBHEL, Haridwar09-12-2013
Consumer engagement for Power Distribution Companies IIT ROORKEE07-09-13
Innovations in MarketingIITR14/10/2013
Books Authored

Textbook on "Retail Management" by Cengage Publications (2016)

Retail Management is designed to serve as a textbook for a course in retail marketing. The aim of the book is to present retailing practices in India covering all aspects of undergraduate and postgraduate curricula of commerce and management. The book will also be of substantial benefit to doctoral students.  The book covers topics related to complete retailing process in India including the new dimensions of retailing such as online retailing. The book also provides a wide range of real-life examples and illustrations. 


Refereed Journal Papers


  1. Sharma, P., & Nayak, J. K. (2018). Testing the role of tourists' emotional experiences in predicting destination image, satisfaction, and behavioural intentions: A case of wellness tourism. Tourism Management Perspectives28, 41-52. (Impact Factor: 1.78)

  2. Sharma, P., & Nayak, J. K. (2018). Do tourists’ emotional experiences influence images and intentions in yoga tourism? Tourism Review (accepted) 

  3. Sharma, P., & Nayak, J. K. (2018). An analysis on the emotional approach to segmentation: A study of yoga tourism. Journal of Convention & Event Tourism (accepted) 

  4. Kumar, J., & Nayak, J. K. (2018). Consumer psychological motivations to customer brand engagement: a case of brand Community (Accepted for publication in Journal of Consumer Marketing.

  5. Kumar, J., & Nayak, J. K. (2018). Brand community relationships transitioning into brand relationships: Mediating and moderating mechanisms. Journal of Retailing and Consumer Services45, 64-73(Impact Factor: 2.9)
  6. Nayak, J.K(2018), Relationship among smartphone usage, addiction , academic Performance and the moderating role of gender: A study of higher education students in India. Computers & Education, Vol.123, p.164-173.(Impact factor 4.538)

  7. Nayak,J.K(2018), A study of factors affecting selection of industrial trade shows in India and the importance of spot sales; An exhibitors perspective. Journal of Business-to-Business Marketing. Accepted for Publication(Impact :1.36)

  8. Rai, S, & Nayak, J. K. (2018). Role of event personality and exhibitors’ eudaimonic and hedonic happiness in predicting event advocacy intentions: An empirical study. International Journal of Event and Festival Management, 9 (1) (B rank in ABDC)

  9. Sangroya, D., & Nayak, J.K. (2017), "Factors influencing buying behaviour of green energy consumer", Journal of Cleaner Production, Elsevier, 151 (393-405).(Impact Factor: 5.75)

  10. Nayak, J.K & Bhalla, N.(2016), Factors motivating visitors for attending handicraft exhibitions: special reference to Uttarakhand, India, Tourism management perspectives, Elsevier, 20(238-245).(Impact Factor: 1.779)

  11. Sangroya, D., & Nayak, J.K. (2016), Will Indian industrial energy consumer continue to buy green energy, Organization & Environment, Sage, 1-22.( Impact Factor: 5.049)

  12. Singh, R.  and Nayak, J. K. (2016), “Stress and Human Capital Perspective of Compulsive Buying: A Life Course Study in India”, Global Business Review (Sage); 17(6), 1454-1468. (C rank in ABDC)

  13. Singh, R., & Nayak, J.K. (2015). Adolescent health education and social media: An exploratory study in India. Journal of Health Management, Sage, 17(1).

  14. Singh, R., & Nayak, J. K. (2015). Life stressors and compulsive buying behaviour among adolescents in India: Moderating effect of gender.South Asian Journal of Global Business Research4(2), 251-274.(C rank in ABDC)

  15. Sangroya, D., & Nayak, J.K. (2015), Effectiveness of state incentives for promoting wind energy: A panel data examination, Frontiers in Energy, Springer(Impact Factor: 0.75)

  16. Kumar, V., & Nayak, J.K. (2014). Examining the relationship between patterns of emotional responses, satisfaction, and loyalty. Anatolia, Taylor and Francis.(B rank in ABDC)

  17. Kumar, V., & Nayak, J.K. (2014). The Role of Self-Congruity and Functional Congruity in influencing tourist's Post Visit behaviour, Advances in Hospitality and Tourism Research, 2, 24-44.(ESCI)

  18. Kumar, V., & Nayak, J.K. (2018). The measurement and conceptualization of destination personality. Tourism Management Perspectives, Elsevier, 12, 88-93.(Impact Factor: 1.779)

  19. Kumar, V., & Nayak, J.K. (2014). Destination Personality: Scale Development & Validation. Journal of Hospitality & Tourism Research., Sage,(Impact factor: 2.685, A rank in ABDC)

  20. Sangroya, D., & Nayak, J.K. (2014).Development of wind energy in India. International Journal of Renewable Energy Research.Scopus(Impact Factor: 1.26)

  21. Singh, R., & Nayak, J.K. (2014). Peer Interaction and Its Influence on Family Purchase Decision: A Study among Indian Teenagers. Vision- The business perspective, Sage, 18(2), 81-90.

  22. Singh, R., & Nayak, J.K. (2014). Parent-Adolescent Conflict and Choice of Conflict Resolution Strategy: Familial Holiday Planning. International Journal of Conflict Management, Emerald. 27(1), 88-115.(Impact factor: 1, A rank in ABDC)

  23. Nayak. J.K, Sinha. G & Guin. K.K, (April, 2011) “Impact of Supplier management on a Firm’s performance”, Decision, Springer Publications, Vol. 38, No.1. pp.77-90

  24. Nayak. J.K, Sinha. G & Guin. K.K (Sept 2007) “Determinants and impact of outsourcing on small and medium enterprises”, Management Review, Elsevier Publications, Vol.19, No.3, pp. 277-284.


  1. Singh, R., &  Nayak, J.K.(2014). “Major Shifts in family structure and adolescents influence in the Family purchase decision: In Indian Context”, “Listening to consumers of emerging markets” Organized by IIM Lucknow on January 9-11, 2014.

  2. Singh, R., & Nayak, J.K. (2013). “Teen internet connoisseur: Influence on family purchase decision”, “GLOGIFT 13” organized by IIT Delhi on Dec 13-15, 2013.

  3. Singh, R., & Nayak, J.K. (2014). “Family Disruptive events and Youths Compulsivity: Moderating Role of Family support.”, “Rethinking Marketing” Organized by IIM Calcutta on December 18-20, 2014.

  4. Singh, R., & Nayak, J.K. (2015). “Stress as a Key for Compulsive Buying Tendencies among Adolescents in India”, “Marketing in Emerging Economies” organized by IIM Ahmedabad on Jan 7-9, 2015.

  5. Singh, R., & Nayak, J.K. (2015). “Role of Media in Increasing Materialistic Approach among Adolescents: A Critical Review”, “GCMRM Conference” organized by MDI Gurgaon on 11th-13th March, 2015.

  6. Kumar, V., & Nayak, J.K. (2014). “Effect of online service quality dimensions on brand equity within retail banking in India”, “Listening to consumers of emerging markets” Organized by IIM Lucknow on January 9-11, 2014.

  7. Kumar, V., & Nayak, J.K. (2014). “Self-congruity, functional congruity and destination loyalty: The moderating role of prior experience”, “Rethinking Marketing” Organized by IIM Calcutta on December 18-20, 2014.

  8. Kumar, V., & Nayak, J.K. (2015). “Self-congruity, functional congruity and destination choice: The moderating role of prior experience”, “GCMRM Conference” to be organized by MDI Gurgaon on 11th-13th March, 2015.

  9. Nayak, J.K & Dash.S (2010), “An Examination of Effect of Outsourcing and Supplier Selection on a Firm’s Performance; The Mediating role of Supplier Development and Trust”, Academy of Indian Marketing International conference, New Delhi, 16-18 December’2010.

  10. Nayak J.K (2007), “Consumer Perception of Retail in India”, 2nd International marketing conference held in IIM-Ahmedabad.


  1. Nayak J.K. & Benajeer D.(2017), " Identifying and addressing the issue of women's fear of victimization in public transport: A case of Delhi", 12th EASTS conference held in Vietnam from 18-21 September 2017.

  2. Nayak J.K(2015) "Mobile technology and its impact on advertisement",16th ISBITM International conference held at Indonesia, from January 24-26, 2015.

  3. Sangroya D & Nayak J.K (2014), "Evaluating role of government policies in the deployment of the wind energy in India" International Conference on Energy and Management held at Bilgi University, Istanbul Turkey, from June 5th -7th 2014.


  1. Nayak, J.K., Narwal, P. & Rajoria, V.(2017). Welspun: Detangling the threads. European Case Clearing House. Reference no. 517-0080-1
  2. Nayak, J.K., Rai, S., & Narwal, P. (2017). Ripples in Indian Noodles Industry: A Case of WAIWAI. European Case Clearing House. Reference no. 517-0146-1
  3. Nayak, J. K. (2016). Swosti Foods: Decoding Distributor Financial Metrics.Vision: The Journal of Business Perspective20(2), 147-148.
  • Marketing Research and Analysis-NPTEL MOOC Course(8 week), Video Mode, Assignments, Around 5000 students registered for the course. It has crossed 2,000 subscribers and close to 1,70,000 views on youtube.
  • Marketing research and Analysis-NPTEL (rerun), Video mode, Close to 4000 students have registered this time.
  • Marketing research and analysis-application based(12 week), NPTEL Course, Video mode, youtube
  • Developed a new course titled " Marketing metrics", Case-based and quantifying the marketing variables.
  • Developed a new course titled" Retail Marketing", Case based