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Early History of Department of Management Studies
Jogendra Kumar Nayak
Jogendra Kumar Nayak Associate Professor jogknfdm[at] 09627204370
Areas of Interest
  • Marketing Management, Marketing Research Methods & Data analysis
  • Behavioural Studies, B2B marketing, Tourism & Transportation, Retail
Professional Background
2019cont.Associate ProfessorIIT Roorkee
20122019Assistant ProfessorIIT Roorkee
Honors and Awards
Expert Member of Standing Comittee on Research MethodologyMinistry of Home Affairs, Govt. of India2017
Reviewer for the Executive Government agency, Poland.National Science Centre2017
Member Board of StudiesA.P.J Abdul Kalam Technical University2018
Advisory Board MemberSRKay Consulting2018
Educational Details
PhDMarketingVGSOM, IIT-Kharagpur2012
M.B.AMarketingBharti Vidyapeeth's IMED, Pune University.2001
Administrative Background
2019-Professor in Charge-Training & PlacementDOMS-IIT Roorkee
2016Cont.Member Institute Research CommitteeIITR
2017cont.Department Administrative CommitteeDOMS
Sponsored Research Projects
TopicFunding AgencyYear
Study on the handicraft industries: Empowering the artisansICSSR2018
Marketing Practices in Handicraft sector in UttarakhandIIT2013
Participation in seminars
NamePlaceSponsored ByDate
Intl. ConferenceIIM-AIIT RoorkeeJan 2015
MARCONIIM CIIT RoorkeeDec 2014
Listening to Consumers of Emerging MarketsIIM-LIIT Roorkee2014
  • American Marketing Association, Member
  • System Dynamics Society, Member
  • Indian Economic Association, Life time member
  • Eastern Asian society of transportation studies, Member
Teaching Engagements
TitleCourse CodeClass NameSemester
Marketing ResearchIBM-306B techSpring
Marketing ResearchIBM-306BtechAutumn
Industrial MarketingBM-667M.B.ASpring
Marketing MetricsBMN-684MBASpring
Projects and Thesis Supervised
Title of ProjectNames of Students
Research Scholar Groups
Scholar NameInterest
Vikas Kumar, Shivam Rai, Pramod Sharma, Jyoti MandhaniTourism & hospitality
Rashmi Singh, Jitendra Kumar, Preety NarwalConsumer buying behaviour
Deepak Sangroya, Ganesh Verma, Piyush RanjanIndustrial marketing
PHDs Supervised
TopicScholar NameStatus of PHDRegistration Year
Examining the Role of Destination Personality in Predicting Tourist BehaviourVikas KumarA2013
Compulsive Buying behavior & Post purchase Regret: Familial & Non- Familial StressorsRashmi SinghA2013
Renewable Energy Marketing: Special reference to wind energyDeepak SangroyaA2013
Developing experiential & emotional consumer relationshipsShivam RaiA2015
Examining Tourists’ Emotions And Its Impact on Tourists’ BehaviourPramod SharmaA2015
Achieving Customer Brand Engagement through Brand CommunitiesJitender KumarA2015
Experimental Analysis of Participatory Pricing with Reference to Pay-What-You-Want PricingPreety NarwalO2016
Travel Behaviour & Travel demand management(CTRANS)Jyoti MandhaniO2018
Visits to outside institutions
Institute VisitedPurpose of VisitDate
Eastern Asia Society for Transportation Studies(Vietnam)Paper Presentation18-21/9/17
ISBITM-IndonesiaPaper presentation25-01-2015
Bilgi Univ-IstanbulPaper PresentationJune, 2014
Digital Revolution: Strategies and Challenges: Key Note SpeakerRBMII2019
Data Analysis for Advanced ResearchIIM SirmaurI2018
Data Analysis TechniquesSymbiosis Institute of Management StudiesIDec 2016
Research Methodology(4 days)Chitkara UniversityI2015
Marketing StrategyEverest IndustriesI2017
One Day workshop on Teaching through Case Methods HMRITM, Delhi, I2015
Industrial MarketingUJVNLI2017
Courses or Conferences Organised
Conference NameSponsored ByDate
9-Short term courses on 'Data analysis for Research & Publication'Self-Sponsored by Participants2013-2018
One week conference on "Multivariate Data Analysis"AICTE28-05-2018
Advances in ManagementQIPJuly-2014
Special Lectures Delivered
Union Budget 2017IIT Roorkee9-02-2017
Research Methodology in Economics and Allied StudiesDept of HSS-IITR12-01-2016
Art and Craft Traditions- DharoharDept of Architecture-IIT Roorkee17-08-2015
Case Based TeachingQIP-IITR15-07-2015
Modelling with transportation data Civil Engg dept. IIT Roorkee08-07-2015
Promoting the Culture of Young Investors in the CountryIITR08/10/2014
Customer FocusBHEL, Haridwar09-12-2013
Consumer engagement for Power Distribution Companies IIT ROORKEE07-09-13
Innovations in MarketingIITR14/10/2013
Books Authored

Textbook on "Retail Management" by Cengage Publications (2016)

Retail Management is designed to serve as a textbook for a course in retail marketing. The aim of the book is to present retailing practices in India covering all aspects of undergraduate and postgraduate curricula of commerce and management. The book will also be of substantial benefit to doctoral students.  The book covers topics related to complete the retailing process in India including the new dimensions of retailing such as online retailing. The book also provides a wide range of real-life examples and illustrations. 


Refereed Journal Papers



  1. Narwal, P., & Nayak, J. K. (2020). How consumers form product quality perceptions in of fixed posted prices: Interaction of product cues with seller reputation and third-party reviews. Journal of Retailing and Consumer Services52, 101924. Impact factor: 3.585, Q1, SSCI)
  2. Rai, S., & Nayak, J. K. (2019). The essence and measurement of trade show event experiences. Event Management234-5), 4-5. Q2)
  3. Sharma, P., & Nayak, J. K. (2019). Understanding memorable tourism experiences as the determinants of tourists' International Journal of Tourism Research. Accepted) (Impact factor: 2.5, Q1, SSCI).
  4. Kumar, J., & Nayak, J. K. (2018). Brand community relationships transitioning into brand relationships: Mediating and moderating mechanisms. Journal of Retailing and Consumer Services45, 64-73. Impact factor: 3.585, Q1, SSCI)
  5. Kumar, V., & Nayak, J. K. (2018). Destination personality: Scale development and validation. Journal of Hospitality & Tourism Research421), 3-25. Impact factor: 2.7, Q1, SSCI)
  6. Singh, R., & Nayak, J. K. (2016). Parent-adolescent conflict and choice of conflict resolution strategy: familial holiday planning. International Journal of Conflict Management271), 88-115. Impact factor: 1.00, Q2, SSCI)
  7. Kumar, J., & Nayak, J. K. (2019). Exploring destination psychological ownership among tourists: Antecedents and outcomes. Journal of Hospitality and Tourism Management39, 30-39. Impact Factor: 2.496, Q1, SSCI) 
  8. Narwal, P., & Nayak, J. K. (2019). How consumers respond to social norms: an evidence from pay-what-you-want (PWYW) pricing. Journal of Consumer Marketing, 364), 494-505. Q2, ESCI)
  9. Kumar, J., & Nayak, J. K. (2019). Brand engagement without brand ownership: a case of non-brand owner community members. Journal of Product & Brand Management282), 216-230. Impact factor: 2.75, Q2, SSCI)
  10. Sharma, P., & Nayak, J. K. (2018). Testing the role of tourists' emotional experiences in predicting destination image, satisfaction, and intentions: A case of wellness tourism. Tourism Management Perspectives28, 41-52. Impact factor: 1.7, Q1, SSCI)
  11. Kumar, J., & Nayak, J. K. (2019). Consumer psychological motivations to customer brand engagement: a case of brand community. Journal of Consumer Marketing361), 168-177. Q2, ESCI) 
  12. Kumar, V., & Nayak, J. K. (2014). The measurement & conceptualization of destination personality. Tourism Management Perspectives12, 88-93. Impact factor1.7, Q1, SSCI)
  13. Sharma, P., & Nayak, J. K. (2019). The role of destination image as a mediator between tourists’ emotional experiences and behavioral intentions: A study of wellness tourism. Journal of Destination Marketing & Management. Accepted) (Impact Factor: 3.67, Q1, SSCI) 
  14. Sangroya, D., & Nayak, J.K. 2017), "Factors influencing buying  of Green energy Consumer", Journal of Cleaner Production, 151, 393- 40. Impact Factor 5.7, Q1, SCI) 
  15. Sangroya, D., & Nayak, J. K. (2017). Will Indian Industrial Energy Consumer Continue to Buy Green Energy? Organization & Environment303), 253-274. Impact factor: 5.0, Q1, SSCI)
  16. Nayak, J. K., & Bhalla, N. (2016). Motivating visitors for attending handicraft exhibitions: Special reference to Uttarakhand, India. Tourism Management Perspectives20, 238-245. Impact factor 1.7, Q1, SSCI) 
  17. Narwal, P., & Nayak, J.K. Towards an Innovative Price Discrimination Strategy: Exploring Customers’ Responses to Pay-What-You-Want pricing in Multi-Channel Retailing, Asia Pacific Journal of Marketing and Logistics. Accepted) (Impact factor: 1.276, Q2, SSCI)
  18. Singh, R., & Nayak, J. K. (2016). Effect of family environment on adolescent compulsive buying: mediating role of self-esteem. Asia Pacific Journal of Marketing and Logistics283), 396-419. Impact factor: 1.276, Q2, SSCI)


  1. Sharma, P., & Kumar Nayak, J. (2019). Examining event image as a predictor of loyalty intentions in yoga tourism event: A mediation model. Journal of Convention & Event Tourism, 203), 202-223.
  2. Rai, S., & Nayak, J. K. (2019). Conceptualization and development of event experience scale: lessons from India. Tourism Review. Accepted) (Impact factor: 1.06, Q2, SSCI)
  3. Sharma, P., & Nayak, J. K. (2019). Dark tourism: tourist value and loyalty intentions. Tourism Review. Accepted) (Impact factor: 1.06, Q2, SSCI)
  4. Narwal, P., & Nayak, J. K. (2019). Investigating of reference prices on customers’ price evaluation in absence of prices: a case of Pay-What-You-Want (PWYW) pricing. Journal of Revenue and Pricing Management, 1-14. Q2)
  5. Sharma, P., & Nayak, J. K. (2019). Examining experience quality as the determinant of tourist behaviour in niche tourism: an analytical approach. Journal of Heritage Tourism, 1-17. Q1, ESCI)
  6. Sharma, P., & Nayak, J. K. (2018). Do tourists’ emotional experiences influence images and intentions in yoga tourism? Tourism Review (Accepted) (Impact factor: 1.06, Q2, SSCI)
  7. Sharma, P., & Kumar Nayak, J. (2019). An analysis the emotional approach to segmentation: A study of yoga tourism. Journal of Convention & Event Tourism, 201), 1-23. Routledge.
  8. Nayak, J. K. (2019). An exhibitors perspective: factors affecting selection of trade shows in India and the importance of spot sales. Journal of Business-to-Business Marketing262), 125-140. Impact factor: 1.3, Q2, SSCI)
  9. Rai, S., & Nayak, J. K. (2018). Role of event personality and exhibitors’ and happiness in predicting event advocacy intentions: An empirical study. International Journal of Event and Festival Management91), 86-103. Q2, ESCI).
  10. Kumar, V., & Nayak, J. K. (2015). Examining the relationship between patterns of emotional responses, satisfaction, and loyalty. Anatolia, 1-14. ESCI)
  11. Nayak, J. K., Sinha, G., & Guin, K. K. (2007). The determinants and impact of outsourcing small and medium enterprises–an empirical study. IIMB Management Review193), 277-284. Q2, ESCI)


  1. Kumar, J., & Nayak, J. K. (2019). Understanding the participation of passive members in online brand communities through the lens of psychological ownership theory. Electronic Commerce Research and Applications36, 100859. Impact Factor: 2.9, SSCI)
  2. Rai, S., & Nayak, J. K. (2019). Hospitality branding in emerging economies: an Indian perspective. Journal of Tourism Futures51), 22-34.
  3. Singh, R., & Nayak, J. K. (2015). Life and compulsive buying among adolescents in India: moderating effect of gender. South Asian Journal of Global Business Research42), 251-274. ESCI)
  4. Singh, R., & Nayak, J. K. (2016). The Effects of stress and human capital perspective on compulsive buying: A life course study in India. Global Business Review176), 1454-1468. ESCI)


  1. Nayak, J. K. (2018). Relationship smartphone usage, addiction, academic performance and the moderating role of gender: A study of higher education students in India. Computers & Education123, 164-173. Impact factor: 5.7, Q1, SSCI)
  2. Sangroya, D., & Nayak, J. (2015). of state incentives for promoting wind energy: A panel data examination. Frontiers in Energy93), 247-258.  Impact factor: 1.701, SCI)
  3. Singh, R., & Nayak, J. K. (2014). Peer interaction and its influence on family purchase decision: a study among Indian teenagers. Vision182), 81-90. ESCI)
  4. Kumar, V., & Nayak, J. K. (2014). The role of self-congruity and functional congruity in influencing tourists’ post visit . Advances in Hospitality and Tourism Research22), 24-44. ESCI)
  5. Nayak, J. K., Sinha, G., & Guin, K. K. (2011). Impact of supplier management on a firm's performance. Decision381), 77. ESCI)
  1. Sangroya, D., & Nayak, J. K. (2015). Development of wind energy in India. International Journal of Renewable Energy Research51), 1-13.
  2. Sangroya, D., & Nayak, J. (2015). Evaluating the Role of State Incentives in the Deployment of Wind Energy in India. International Journal of Renewable Energy Research51), 14-28.

Conference Publication


  1. Singh, R., & Nayak, J.K. (2015). “Stress as a Key for Compulsive Buying Tendencies among Adolescents in India”, “Marketing in Emerging Economies” organized by IIM Ahmedabad on Jan 7-9, 2015.

  2. Singh, R., & Nayak, J.K. (2015). “Role of Media in Increasing Materialistic Approach among Adolescents: A Critical Review”, “GCMRM Conference” organized by MDI Gurgaon 11-13 March 2015.

  3. Kumar, V., & Nayak, J.K. (2015). “Self-congruity, functional congruity and destination choice: The moderating role of prior experience”, “GCMRM Conference” to be organized by MDI Gurgaon on March 11-13 2015.

  4. Singh, R., &  Nayak, J.K.2014). “Major Shifts in family structure and adolescents influence in the Family purchase decision: In Indian Context”, “Listening to consumers of emerging markets” Organized by IIM Lucknow on January 9-11, 2014.

  5. Singh, R., & Nayak, J.K. (2014). “Family Disruptive events and Youths Compulsivity: Moderating Role of Family support.”, “Rethinking Marketing” Organized by IIM Calcutta on December 18-20, 2014.

  6. Kumar, V., & Nayak, J.K. (2014). “Effect of online service quality dimensions on brand equity within retail banking in India”, “Listening to consumers of emerging markets” Organized by IIM Lucknow on January 9-11, 2014.

  7. Kumar, V., & Nayak, J.K. (2014). “Self-congruity, functional congruity and destination loyalty: The moderating role of prior experience”, “Rethinking Marketing” Organized by IIM Calcutta on December 18-20, 2014.

  8. Singh, R., & Nayak, J.K. (2013). “Teen internet connoisseur: Influence on family purchase decision”, “GLOGIFT 13” organized by IIT Delhi on Dec 13-15, 2013.

  9. Nayak, J.K & (2010), “An Examination of Effect of Outsourcing and Supplier Selection on a Firm’s Performance; The Mediating role of Supplier Development and Trust”, Academy of Indian Marketing International conference, New Delhi, 16-18 December’2010.

  10. Nayak J.K (2007), “Consumer Perception of Retail in India”, 2 International marketing conference held in IIM-Ahmedabad.


  1. Nayak J.K. & Benajeer (2017), " Identifying and addressing the issue of women's fear of victimization in public transport: A case of Delhi", 12th EASTS conference held in Vietnam from 18-21 September 2017.

  2. Nayak J.K2015) "Mobile technology and its impact on advertisement"16 ISBITM International conference held Indonesia, from January 24-26, 2015.

  3. D & Nayak J.K (2014), "Evaluating of government policies in the deployment of the wind energy in India" International Conference on Energy and Management held at Bilgi University, Istanbul Turkey, from June 5th -7th 2014.

Case Publication

  1. Nayak, J.K., Narwal, P. & Rajoria, V2017). : the threads. European Case Clearing House. Reference no. 517-0080-1
  2. Nayak, J.K., Rai, S., & Narwal, P. (2017). Ripples in Indian Noodles Industry: A Case of WAIWAI. European Case Clearing House. Reference no. 517-0146-1 

  • Marketing Research and Analysis-I NPTEL MOOC Course, Video Mode, Assignments, 8 week(20 hour)
  • Marketing research and analysis-II, NPTEL Course, Video mode, youtube, 12 Week Course(30 hour)
  • Developed a new course titled " Marketing Metrics", Quantifying the marketing variables.
  • Developed a new course titled" Retail Marketing", Case based