- Industrial Marketing , Data Analysis, Marketing Research, Consumer Behaviour in Industrial, Retail and Tourism marketing
|2012||Continuing||Assistant Professor||IIT Roorkee|
|B.E||Civil Engineering||Utkal University||1997|
|2016||2018||Member Institute Research Committee||IITR|
|Marketing Practices in Handicraft sector in Uttarakhand||IIT||2013|
|Intl. Conference||IIM-A||IIT Roorkee||Jan 2015|
|MARCON||IIM C||IIT Roorkee||Dec 2014|
|Listening to Consumers of Emerging Markets||IIM-L||IIT Roorkee||2014|
- American Marketing Association, Member
- Indian Economic Association, Life time member
|Title||Course Code||Class Name||Semester|
|Marketing Research||IBM-06||B tech||Spring|
|Topic||Scholar Name||Status of PHD||Registration Year|
|Examining the Role of Destination Personality in Predicting Tourist Behaviour||Vikas Kumar(IIM Sirmaur)||A||2013|
|Compulsive Buying behavior & Post purchase Regret: Familial & Non- Familial Stressors||Rashmi Singh(XIMB)||A||2013|
|Renewable Energy Marketing: Special reference to wind energy||Deepak Sangroya(SCMHRD)||A||2013|
|Event Marketing an experiential approach||Shivam Rai||O||2015|
|Island Tourism||Pramod Sharma||O||2015|
|Customer Brand Engagement||Jitender Kumar||O||2015|
|Institute Visited||Purpose of Visit||Date|
|Bilgi Univ-Istanbul||Paper Presentation||June, 2014|
|Data Analysis Techniques||Symbiosis Institute of Management Studies||I||Dec 2016|
|Research Methodology(4 days)||Chitkara University||I||2015|
|One Day workshop on Teaching through Case Methods||HMRITM, Delhi,||I||2015|
|Conference Name||Sponsored By||Date|
|8th STC Data Analysis for Research & Publication||DOMS &CEC||Dec 2016|
|7th STC Data Analysis for Research & Publication||DOMS & CEC||June 2016|
|6th STC Data Analysis for Research and Publication||DOMS & CEC||Dec-2015|
|5th STC Data analysis for Research & Publication||DOMS & CEC||June 2015|
|4th STC Data analysis for Research & Publication||DOMS & CEC||Dec 2014|
|3rd STC Data Analysis for Research & Publication||DOMS & CEC||June 2014|
|2nd STC Data Analysis for Research & Publication||DOMS & CEC||Dec 2013|
|1st STC Advanced Research for Data Analysis||DOMS & CEC||May 2013|
|Advances in Management||QIP||July-2014|
|Union Budget 2017||IIT Roorkee||9-02-2017|
|Research Methodology in Economics and Allied Studies||Dept of HSS-IITR||12-01-2016|
|Art and Craft Traditions- Dharohar||Dept of Architecture-IIT Roorkee||17-08-2015|
|Case Based Teaching||QIP-IITR||15-07-2015|
|Modelling with transportation data||Civil Engg dept. IIT Roorkee||08-07-2015|
|Promoting the Culture of Young Investors in the Country||IITR||08/10/2014|
|Customer Focus||BHEL, Haridwar||09-12-2013|
|Consumer engagement for Power Distribution Companies||IIT ROORKEE||07-09-13|
|Innovations in Marketing||IITR||14/10/2013|
Textbook on "Retail Management" by Cengage Publications (2016)
is designed to serve as a textbook for a course in retail marketing. The aim of the book is to present retailing practices in India covering all aspects of undergraduate and postgraduate curricula of commerce and management. The book will also be of substantial benefit to doctoral students. The book covers topics related to complete retailing process in India including the new dimensions of retailing such as online retailing. The book also provides a wide range of real-life examples and illustrations.
Sangroya, D., & Nayak, J.K. (2017), "Factors influencing buying behaviour of green energy consumer", Journal of Cleaner Production, Elsevier (Accepted).
Nayak, J.K & Bhalla, N.(2016), Factors motivating visitors for attending handicraft exhibitions: special reference to Uttarakhand, India, Tourism management perspectives, Elsevier, 20(238-245).
Sangroya, D., & Nayak, J.K. (2016), Will Indian industrial energy consumer continue to buy green energy, Organization & Environment, Sage, 1-22.
Singh, R. and Nayak, J. K. (2017), “Stress and Human Capital Perspective of Compulsive Buying: A Life Course Study in India”, Global Business Review (Sage); 18(2), Article in Press.
Singh, R., & Nayak, J.K. (2015). Adolescent health education and social media: An exploratory study in India. Journal of Health Management, Sage, 17(1).
Singh, R., & Nayak, J. K. (2015). Life stressors and compulsive buying behaviour among adolescents in India: Moderating effect of gender.South Asian Journal of Global Business Research, 4(2), 251-274.
Sangroya, D., & Nayak, J.K. (2015), Effectiveness of state incentives for promoting wind energy: A panel data examination, Frontiers in Energy, Springer,
Kumar, V., & Nayak, J.K. (2014). Examining the relationship between patterns of emotional responses, satisfaction, and loyalty. Anatolia, Taylor and Francis..
Kumar, V., & Nayak, J.K. (2014). The measurement and conceptualization of destination personality. Tourism Management Perspectives, Elsevier, 12, 88-93.
Kumar, V., & Nayak, J.K. (2014). Destination Personality: Scale Development & Validation. Journal of Hospitality & Tourism Research., Sage,
Sangroya, D., & Nayak, J.K. (2014).Development of wind energy in India. International Journal of Renewable Energy Research.Scopus
Singh, R., & Nayak, J.K. (2014). Peer Interaction and Its Influence on Family Purchase Decision: A Study among Indian Teenagers. Vision- The business perspective, Sage, 18(2), 81-90.
Singh, R., & Nayak, J.K. (2014). Parent-Adolescent Conflict and Choice of Conflict Resolution Strategy: Familial Holiday Planning. International Journal of Conflict Management, Emerald. (In Press)
Nayak. J.K, Sinha. G & Guin. K.K, (April, 2011) “Impact of Supplier management on a Firm’s performance”, Decision, Springer Publications, Vol. 38, No.1. pp.77-90
Nayak. J.K, Sinha. G & Guin. K.K (Sept 2007) “Determinants and impact of outsourcing on small and medium enterprises”, Management Review, Elsevier Publications, Vol.19, No.3, pp. 277-284.
CONFERENCE PAPER IN INDIA
Singh, R., & Nayak, J.K.(2014). “Major Shifts in family structure and adolescents influence in the Family purchase decision: In Indian Context”, “Listening to consumers of emerging markets” Organized by IIM Lucknow on January 9-11, 2014.
Singh, R., & Nayak, J.K. (2013). “Teen internet connoisseur: Influence on family purchase decision”, “GLOGIFT 13” organized by IIT Delhi on Dec 13-15, 2013.
Singh, R., & Nayak, J.K. (2014). “Family Disruptive events and Youths Compulsivity: Moderating Role of Family support.”, “Rethinking Marketing” Organized by IIM Calcutta on December 18-20, 2014.
Singh, R., & Nayak, J.K. (2015). “Stress as a Key for Compulsive Buying Tendencies among Adolescents in India”, “Marketing in Emerging Economies” organized by IIM Ahmedabad on Jan 7-9, 2015.
Singh, R., & Nayak, J.K. (2015). “Role of Media in Increasing Materialistic Approach among Adolescents: A Critical Review”, “GCMRM Conference” organized by MDI Gurgaon on 11th-13th March, 2015.
Kumar, V., & Nayak, J.K. (2014). “Effect of online service quality dimensions on brand equity within retail banking in India”, “Listening to consumers of emerging markets” Organized by IIM Lucknow on January 9-11, 2014.
Kumar, V., & Nayak, J.K. (2014). “Self-congruity, functional congruity and destination loyalty: The moderating role of prior experience”, “Rethinking Marketing” Organized by IIM Calcutta on December 18-20, 2014.
Kumar, V., & Nayak, J.K. (2015). “Self-congruity, functional congruity and destination choice: The moderating role of prior experience”, “GCMRM Conference” to be organized by MDI Gurgaon on 11th-13th March, 2015.
Nayak, J.K & Dash.S (2010), “An Examination of Effect of Outsourcing and Supplier Selection on a Firm’s Performance; The Mediating role of Supplier Development and Trust”, Academy of Indian Marketing International conference, New Delhi, 16-18 December’2010.
Nayak J.K (2007), “Consumer Perception of Retail in India”, 2nd International marketing conference held in IIM-Ahmedabad.
CONFERENCE PAPER OUTSIDE INDIA
Nayak J.K(2015) "Mobile technology and its impact on advertisement",16th ISBITM International conference held at Indonesia, from January 24-26, 2015.
Sangroya D & Nayak J.K (2014), "Evaluating role of government policies in the deployment of the wind energy in India" International Conference on Energy and Management held at Bilgi University, Istanbul Turkey, from June 5th -7th 2014.
- Nayak, J. K. (2016). Swosti Foods: Decoding Distributor Financial Metrics.Vision: The Journal of Business Perspective, 20(2), 147-148.
- Marketing Research Industrial Marketing Marketing Metrics, Case study Discussion