ParaDIGM is the digital marketing club of the Department of Management
Studies, IIT Roorkee.
We are a club with a vision of providing best strategies, tactics and assistance
to digitally transform companies guided by out-of- box thinking of technophile
and net-savvy Focused Minds.
WHAT WE DO
1. Introduce students to the Trending News and Case Studies of Digital
world and equip them with skills used for Digital Marketing Tactics.
2. Providing assistance and tactics for undertaking digital marketing live
3. Organize Workshops, Webinars, and Seminars to connect with Industry.
MAIN GOALS OF THE CLUB
1. Personal Skill Development
2. Helping students participate in projects and competitions related to
3. Educating the students of DoMS about the facets and trends of digital
The Silent Canvas
“The Silent Canvas” was a social event organised during Thomso’16. It is a
social event which was conducted in collaboration with Anushruti - Roorkee
School of Deaf. Through this event, we displayed the paintings and handicrafts
prepared by Anushruti students. The theme of the event was about exchanging
love, where we display paintings and handicrafts of Anushruti students as a
gesture of love in exchange of the value of “Heart Shaped Token” from the
The initiative was taken to showcase the skills of the Anushruti students and
spread a message to colour our lives with happiness and love. “The Silent
Canvas” was filled by the skills and enthusiasm of the Anushruti students
radiated through their painted canvases.